FOUND! 1928 Oldsmobile Cover Letter Presenting Their Match Book Co-operative Dealership Advertising Program

September 17, 2015
|In advertising, ADVERTISING MATCHES, book matches, box matches, buy matches, candle matches, Celebrity Portraits, cigar matches, custom printed matches, Feature Matches, functional business cards, get matches, Hotel Matches, How to buy matches, logo matches, Match, match art, match books, match boxes, match collector, match stick art, Matchbook, order matches, philluminist, printed matches, restaurant matches, tangible keepsakes, TheMatchGroup, where to buy advertising matches, Where to buy matches, www.getmatches.com, www.thematchgroup.com
|By hoothost

In addition to being the President of TheMatchGroup, Joseph Danon has been a avid collector of vintage advertising Match books -amassing a collection comprised of tens of 1,000’s of vintage advertising match books dating back over 100 years!

Well, while sifting through his collection, Mr, Danon found this well preserved Oldsmobile Motor Works Advertising Dept. Cover Letter dated March 12, 1928.

Original Oldsmobile Motor Works Letter Announcing Co-operative Dealership Marketing Program
Original Oldsmobile Motor Works Cover Letter Announcing Co-operative Dealership Marketing Program

The purpose of the letter was to present a novel & low lost Match book advertising co-operative promotional program to be offered all Oldsmobile dealerships for them to participate by reserving the back of the match cover for them to advertise their dealership’s name, address, telephone advertising copy under the OLDSMOBLE LOGO between the space above the tag line “A Match for Any Car”.  Depicted on the front cover was an eye catching full color illustration of a new Oldsmobile model for 1928 with the slogan “The FINE CAR OF LOW PRICE”l Match book.

The cost for the dealer to participate  in this co-operative advertising program was the princely sum of .00415 per match book! To underscore the effectiveness of this co-operative advertising program, Oldsmobile as well as the majority of  other car manufactures continued to offer this very effective and low cost advertising program to their dealerships up until the late 1980’s!

1928 Oldsmobile Motor Works Match Book Cover Presentation for Dealership Co-operative Advertising Program
1928 Oldsmobile Motor Works Match Book (front) Cover Presentation for Dealership Co-operative Advertising Program
Oldsmobile 1959 Super 88 Holiday Coupe Co-operative advertising match book
Oldsmobile 1959 Super 88 Holiday Coupe Co-operative advertising match book

Fast forward 87 years later and TheMatchGroup continues this produce similar co-operative advertising match programs by partnering with many national/international brands such as Davidoff of Geneva, Drew Estate and General Cigar as well as many larger Candle Manufactures using their branded match books and match boxes as means to share the cost of and advertise co-operatively with their retail outlets!

For all of your branded match book and Match box needs GoTo: TheMatchGroup or call one of our match makers at 800.605.7331 to design and order your own logo’s matches today!