Bloomberg Says the Matchbook Is Back — And Our Founder Helped Explain Why

Restaurant matchbooks are having a moment, and Bloomberg just put a number on it.

In a new feature, "How Gen Z Helped Spark a Smoking Hot Comeback for the Restaurant Matchbook," Bloomberg dug into why matchbooks have become one of hospitality's most coveted pieces of merch — and our founder, Joe Danon, was right in the middle of the story.

At restaurants like Wild Cherry in New York's West Village, matchbooks aren't just a courtesy at the end of the meal anymore. Co-owner Lee Hanson told Bloomberg that guests beg for them, and some even turn up for resale on eBay. That kind of demand isn't a one-off — it's a trend we've been watching closely from the production side.

The numbers back it up. Joe told Bloomberg that sales of elaborate "Retro Feature" matches — the same style behind those Wild Cherry books — have climbed 75% annually for each of the last three years. That's not a niche fad; it's a real shift in how restaurants think about branded ephemera.

Joe also broke down why the category spans such a wide price range. A simple, mass-produced matchbook can run just a nickel a piece, but a small run of intricately designed Retro Feature matches can cost close to $2 each. As the article notes, restaurants are increasingly willing to pay that premium because a great matchbook does something a business card never could: it gets pocketed, collected, and shown off.

That's really the heart of the story Bloomberg tells — millennials and Gen Z collectors (phillumenists, if you want the technical term) are treating matchbooks the way they treat vinyl or cassettes: a physical, tangible souvenir in a digital-first world. Bloomberg's list of standout designs, from Wild Cherry's slot-machine cherries to Turkey & the Wolf's "Hungry Eyes" matches, is a great look at how far restaurant branding has come.

We're proud that Joe and The Match Group's data helped anchor Bloomberg's reporting on where this trend is headed. Read the full piece here: Bloomberg — How Gen Z Helped Spark a Smoking Hot Comeback for the Restaurant Matchbook.

Thinking about giving your own restaurant, bar, or brand a matchbook worth collecting? Get in touch — it's exactly what we do.

 


The Match Group Mentioned in Eater.com

This Eater SF article explores the enduring charm and recent "mini-renaissance" of the custom restaurant matchbook in San Francisco’s dining scene.

The "Why" Behind the Comeback

  • Tactile Nostalgia: In an increasingly digital world of QR code menus and social media, matchbooks offer a physical, "old-school" connection to a space.

  • Affordable Branding: For restaurant owners, they are a relatively inexpensive way to stay in a customer's home or pocket.

  • The "Vibe" Shift: Post-pandemic, diners are seeking more sensory and "vibey" experiences; a branded matchbook acts as a souvenir of a good night out.


The Match Group Mentioned!

"In a brand refresh for Tailor’s Son, Kwan-Rosenbush thought it would be a perfect match (no pun intended) to work with New Jersey-based boutique matchbook maker the Match Group to bring a design to reality."

Read the complete article on Eater.com


Joe Danon of The Match Group Quoted in NJ Monthly

The article "South Jersey Matchbook Collectors Won't Let This Niche Hobby Flame Out," published in New Jersey Monthly, explores the dedicated community of "phillumenists" (matchbook collectors) in New Jersey and their efforts to preserve a hobby that was once a staple of American advertising.

Article Summary

The piece centers on Richard L. Greene, a prolific collector from Collingswood with a massive collection of over 750,000 matchbooks. It highlights the Liberty Bell Matchcover Club, where members gather to trade, archive, and discuss the historical significance of matchcovers.

Key points include:

  • Historical Value: Collectors view matchbooks as "mini-billboards" that document the history of businesses, ranging from Shore-side nudist resorts to defunct diners and even aerospace missions.

  • The Decline: The hobby has seen a significant drop in membership (the national Rathkamp Matchcover Society has fallen from 5,000 members to about 1,000) as smoking becomes less common and digital advertising takes over.

  • The New Wave: While traditional clubs are aging, there is a resurgence of interest driven by social media and "Etsy-type" home businesses that use custom matchbooks as high-end branding.


Joe Danon’s Quote

Joe Danon is the founder and president of The Match Group in North Caldwell and is described as the only independent match manufacturer’s representative left in New Jersey. His role is pivotal because he is bridging the gap between old-school collectors and a new generation of enthusiasts.

His primary quote regarding the evolution of the industry is:

"I’ve had a passion to keep this going. Now, we’re looking past every common business that advertised on matches and pushing into musicians, artists, candle companies, and other start-up Etsy-type at-home businesses to meet the social media explosion head-on."

He further elaborates on the future of the hobby, stating:

"We’ve found we can make cool even cooler. All social media is blowing up with matchbook posts. The demand’s there, so a whole secondary market is blossoming... My company’s bringing in fresh blood and keeping the hobby alive."

Danon’s perspective provides a hopeful counter-narrative to the idea that the hobby is dying, suggesting instead that it is simply being rebranded for a younger, more design-conscious audience.

Read the complete article on NJMonthly.com


Photo napkins

Elevate Your Event with Custom Napkins

Event planning typically emphasizes major components such as venue selection, catering arrangements, and guest lists. However, smaller design elements often determine the overall success and memorability of an event. Custom napkins represent one such detail that provides both functional utility and aesthetic value, contributing to the cohesive visual presentation of any gathering.

Custom napkins offer event organizers the opportunity to reinforce branding, color schemes, and thematic elements. These items can be designed to incorporate specific colors, logos, monograms, or messaging that aligns with the event's purpose and style. This customization applies across various event types, including weddings, corporate functions, and social gatherings.

The implementation of personalized napkins demonstrates attention to detail and enhances the guest experience through coordinated design elements. Beyond their practical function, custom napkins serve as a branding tool and contribute to the overall event atmosphere, helping to create a polished and professional presentation that reflects the organizer's commitment to quality event execution.

Choosing the Right Materials and Colors for Your Custom Napkins

Selecting the right materials for our custom napkins is crucial in ensuring they not only look good but also serve their intended purpose effectively. We have a variety of options available, from paper to cloth, each with its own advantages. Paper napkins are often more affordable and come in a wide range of colors and designs, making them ideal for casual events or large gatherings where we may need to keep costs down.

On the other hand, cloth napkins exude elegance and sophistication, making them perfect for formal occasions such as weddings or upscale dinners. Color selection is equally important when it comes to custom napkins. The colors we choose should complement the overall theme of our event and enhance the visual appeal of our table settings.

We can opt for bold, vibrant hues to create a lively atmosphere or soft pastels for a more romantic feel. Additionally, we should consider seasonal colors that resonate with the time of year in which our event takes place. By carefully selecting both materials and colors, we can ensure that our custom napkins contribute positively to the overall ambiance of our gathering.

Personalizing Your Custom Napkins with Logo or Monogram

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One of the most exciting aspects of custom napkins is the opportunity for personalization. Adding a logo or monogram to our napkins can transform them into a unique branding tool that leaves a lasting impression on our guests. For corporate events, featuring our company logo on napkins not only reinforces brand identity but also adds a professional touch to the occasion.

It serves as a subtle reminder of our brand while enhancing the overall experience for attendees. For personal events such as weddings or milestone celebrations, incorporating a monogram can add a touch of elegance and intimacy. A beautifully designed monogram can become a focal point on our tables, showcasing our names or initials in a stylish way.

This personalization not only makes the event feel special but also provides guests with a keepsake they can cherish long after the event has concluded. By taking advantage of these personalization options, we can create custom napkins that truly reflect our vision and leave a memorable mark on our guests.

Creative Ways to Fold and Display Custom Napkins at Your Event

Once we have chosen our custom napkins, the next step is to consider how we will present them at our event. The way we fold and display our napkins can significantly enhance the overall table setting and create visual interest. There are countless creative folding techniques we can explore, from simple yet elegant folds to more intricate designs that showcase our artistic flair.

For instance, we might opt for a classic fan fold for a sophisticated look or try a pocket fold to hold utensils or small cards. In addition to folding techniques, how we display our custom napkins can also make a difference. We could place them neatly at each setting or use them as part of a centerpiece arrangement.

For outdoor events, we might consider using decorative holders or clips to keep them secure against the wind while adding an extra layer of style. By thinking outside the box and experimenting with different folding and display methods, we can elevate our table settings and create an inviting atmosphere that encourages guests to engage with their surroundings.

Using Custom Napkins to Enhance Your Table Settings and Decor

Custom napkins play an essential role in enhancing our table settings and overall decor. They can serve as an anchor point for our color scheme, tying together various elements of our design. By coordinating our napkin colors with tablecloths, centerpieces, and other decor items, we create a harmonious look that draws the eye and creates visual cohesion throughout the space.

Moreover, custom napkins can be used as part of themed decor elements. For example, if we are hosting a beach-themed event, we might choose napkins in shades of blue and sandy beige, perhaps even featuring seashell designs or nautical motifs. This attention to detail helps reinforce the theme and immerses our guests in the experience.

Additionally, incorporating custom napkins into place settings allows us to add personal touches such as handwritten notes or menu cards, further enhancing the overall dining experience.

Eco-Friendly Options for Custom Napkins

Photo napkins

As we become increasingly aware of environmental issues, many of us are seeking eco-friendly options for every aspect of event planning, including custom napkins. Fortunately, there are several sustainable materials available that allow us to maintain style while being mindful of our ecological footprint. We can choose biodegradable paper napkins made from recycled materials or opt for cloth napkins made from organic cotton or linen that can be reused multiple times.

In addition to selecting sustainable materials, we can also consider the production process when ordering custom napkins. Many companies now offer eco-friendly printing options that use water-based inks and environmentally responsible practices. By prioritizing these choices in our event planning, we not only contribute positively to the environment but also demonstrate to our guests that we value sustainability and are committed to making responsible choices.

Budget-Friendly Tips for Ordering Custom Napkins in Bulk

When planning an event, managing costs is always a priority for us. Fortunately, there are several budget-friendly tips we can follow when ordering custom napkins in bulk. First and foremost, it’s essential to shop around and compare prices from different suppliers.

Many companies offer discounts for bulk orders, so taking advantage of these deals can lead to significant savings. Another effective strategy is to simplify our design choices. While intricate designs may be visually appealing, they often come with higher costs due to additional printing processes or materials used.

By opting for simpler designs or fewer colors, we can reduce production costs without sacrificing quality or style. Additionally, considering seasonal sales or promotional offers can help us secure better pricing on custom napkins while still achieving the desired look for our event.

How Custom Napkins Can Leave a Lasting Impression on Your Guests

Ultimately, custom napkins have the power to leave a lasting impression on our guests long after the event has concluded. They serve as tangible reminders of the occasion and reflect the effort we put into creating a memorable experience. When guests notice thoughtful details like personalized napkins featuring their names or unique designs that align with the event's theme, it enhances their overall enjoyment and engagement.

Moreover, custom napkins can spark conversations among guests as they admire the design or share their thoughts on the personalization choices made. This interaction fosters connections and creates shared memories that contribute to the success of our event. By investing in custom napkins, we not only elevate the aesthetic appeal of our gatherings but also create meaningful experiences that resonate with our guests long after they leave.

In this way, custom napkins become more than just an accessory; they become an integral part of the story we tell through our events.


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Enhance Your Decor with Custom Coasters

When we think about home decor, we often focus on larger elements like furniture, wall art, and color schemes. However, the smaller details can significantly impact the overall aesthetic of our living spaces. Coasters, for instance, are not just functional items; they play a crucial role in enhancing our home decor.

By protecting our surfaces from water rings and heat damage, coasters serve a practical purpose while also contributing to the visual appeal of our homes. They can be a subtle yet effective way to express our personal style and create a cohesive look throughout our living areas. Moreover, coasters can act as conversation starters.

When guests come over, they often notice the little things that make a space feel unique and inviting. A beautifully designed coaster can spark discussions about art, travel, or shared interests. In this way, coasters transcend their utilitarian function and become part of the narrative we create in our homes.

By choosing coasters that reflect our personality and taste, we can enhance the ambiance of our spaces and make them feel more welcoming.

Custom Coasters: A Personalized Touch for Your Space

Custom coasters offer an excellent opportunity to add a personalized touch to our home decor. Unlike mass-produced options, custom coasters allow us to express our individuality and creativity. We can choose designs that resonate with us, whether it’s a favorite quote, a cherished photograph, or a unique pattern that complements our existing decor.

This level of personalization transforms coasters from mere accessories into meaningful pieces that tell our story. In addition to reflecting our personal style, custom coasters can also serve as a way to commemorate special occasions. For instance, we might create coasters featuring images from a wedding, family reunion, or vacation.

These coasters not only protect our surfaces but also evoke fond memories every time we use them. By incorporating these personal elements into our decor, we create an environment that feels uniquely ours and fosters a sense of belonging.

Choosing the Right Material for Your Custom Coasters

coasters

When it comes to custom coasters, selecting the right material is essential for both functionality and aesthetics. Various materials are available, each offering distinct advantages and characteristics. For instance, cork coasters are popular for their natural look and excellent absorbency.

They are lightweight and eco-friendly, making them an ideal choice for those who prioritize sustainability in their home decor. On the other hand, ceramic or stone coasters provide a more elegant and sophisticated appearance. These materials are durable and resistant to heat, making them suitable for hot beverages.

Additionally, they can be easily customized with intricate designs or vibrant colors, allowing us to create coasters that truly stand out. Ultimately, the choice of material should align with our lifestyle and the overall theme of our home decor, ensuring that our custom coasters are both functional and visually appealing.

Design Options for Custom Coasters

The design possibilities for custom coasters are virtually limitless, allowing us to unleash our creativity and imagination. We can opt for minimalist designs that feature simple shapes and muted colors or go bold with vibrant patterns and intricate illustrations. The choice of design often reflects our personality and the atmosphere we wish to create in our homes.

Furthermore, we can incorporate various themes into our coaster designs. For example, if we love nature, we might choose designs featuring botanical illustrations or landscapes. Alternatively, if we have a passion for travel, we could create coasters showcasing iconic landmarks from around the world.

By selecting designs that resonate with us personally, we not only enhance our home decor but also create a space that feels authentic and inviting.

Custom Coasters as a Unique Gift Idea

Custom coasters make for thoughtful and unique gifts that can be cherished for years to come. Whether it’s for a housewarming party, wedding gift, or birthday celebration, personalized coasters show that we put thought into our gift-giving. They can be tailored to suit the recipient’s tastes and interests, making them a meaningful addition to their home decor.

Moreover, custom coasters can be created in sets that reflect shared memories or experiences between us and the recipient. For instance, we might design coasters featuring photos from memorable trips taken together or quotes that hold special significance in our relationship. This personal touch elevates the gift beyond a simple item; it becomes a treasured keepsake that evokes fond memories every time it is used.

How to Care for and Maintain Your Custom Coasters

Photo coasters

To ensure that our custom coasters remain in excellent condition over time, proper care and maintenance are essential. Depending on the material chosen, different cleaning methods may be required. For instance, cork coasters should be wiped down with a damp cloth to remove any stains or spills while avoiding soaking them in water to prevent damage.

On the other hand, ceramic or stone coasters can often be cleaned with mild soap and water. Additionally, it’s important to avoid exposing our coasters to extreme heat or direct sunlight for prolonged periods. This can cause fading or warping over time.

By taking these simple precautions, we can preserve the beauty and functionality of our custom coasters while ensuring they continue to enhance our home decor for years to come.

Using Custom Coasters to Tie Your Decor Together

Custom coasters can serve as an effective tool for tying together various elements of our home decor. By selecting designs that complement our color scheme or overall theme, we can create a harmonious look throughout our living spaces. For example, if our living room features earthy tones and natural materials, choosing coasters with similar colors or textures can help unify the space.

Furthermore, custom coasters can be used strategically in different areas of our homes to create continuity. We might place matching coasters in the living room, dining area, and even outdoor spaces to establish a cohesive design language throughout our home. This thoughtful approach not only enhances the visual appeal of our spaces but also creates an inviting atmosphere that encourages relaxation and enjoyment.

Where to Find Custom Coasters for Your Home

Finding custom coasters for our home has never been easier thanks to the plethora of online platforms and local artisans available today. Numerous websites specialize in personalized home decor items, allowing us to design coasters that reflect our unique style effortlessly. These platforms often provide user-friendly design tools that enable us to upload images or select from pre-made templates.

In addition to online options, local craft fairs and artisan markets can be excellent places to discover unique custom coasters made by talented creators in our community. Supporting local artisans not only provides us with one-of-a-kind pieces but also fosters a sense of connection within our neighborhoods. Whether we choose to shop online or explore local markets, the options for finding custom coasters that enhance our home decor are abundant and varied.

In conclusion, custom coasters are more than just functional items; they are an integral part of our home decor that allows us to express our individuality and creativity. From choosing the right materials and designs to caring for them properly, these small yet significant accessories can transform our living spaces into personalized havens that reflect who we are. Whether as gifts or as part of our own decor, custom coasters hold the potential to enhance both aesthetics and functionality in ways that resonate deeply with us.