NEW Facebook Group Created for Fellow Lovers of Light (a.k.a. Match Collectors)


All you Hard Core (and not so Hard Core) Match Collectors out there, please be sure to check out my new FB Group "Advertising Match Book & Match Box Collectors Group"

OLYMPUS DIGITAL CAMERALots of great pics of a sampling of #matchbooks and #matchboxes that Joe Danon and #TheMatchGroup have produced over the past 28 years! Please feel free to post pics of examples from your match collections. Enjoy!



To order your business' own branded matches go to: or CALL 800.605.7331 Today!

New York TImes Article: What Flying was Like Before The Smoke Cleared

Great Article from The New York Times February 23rd, 2015

What Flying Was Like Before the Smoke Cleared

Believe it or not, smoking was banned on domestic flights only 25 years ago!

PanAm First to fly the 747PanAm1970Superjet


Welcome aboard TWAPiedmont Airlines HoustonEastern Airlines

"It’s probably difficult for anyone who isn’t middle-aged or older to comprehend, but people could smoke cigarettes on airplanes until Feb. 25, 1990. That’s when the federal government, after years of pressure from a union, the Association of Flight Attendants, finally banned smoking on all but a handful of domestic flights over six hours in duration. Ten years later, smoking was prohibited on flights between the United States and foreign destinations. Today, virtually every commercial flight in the world is smoke-free."

Prior to that period from the beginning of air travel smoking was permitted on ALL FfLights -Domestic and International.
Here is a collection of airline advertising match books that were distributed in the airport terminals and on board the aircraft.

BOAC The Wprldwide AIRLINEOzark AirlinesBraniff AirwaysTWA AirlinesIcelandAirContinental air Lines

"The flight attendants union began fighting for a smoking ban in the late 1960s, against fierce opposition from the tobacco industry. “It was a real uphill battle,” Ms. Nelson said. “For us this was a workplace issue; we had members who were experiencing shortness of breath and all of the problems created by secondhand smoke, up to and including deadly diseases like lung cancer. We really were the tipping point that allowed for smoke-free workplaces in this country."

"Robin Koval, the president of Legacy, a nonprofit organization that works to discourage tobacco use among young people, said that flight attendants’ efforts were crucial in creating smoke-free workplaces for everyone."

Today, advertising matches are used for lighting candles, barbecues, fireplaces, camping -anywhere instant fire is needed! While those that smoke rely upon butane lighters to light their cigars or cigarettes.

To order your business' own branded #match books or #matchboxes contact TheMatchGroup or CALL 800.605.7331 TODAY!

AMC's New Show "Better Call Saul" Featured An Advertising Matchbook In It's First & Second Episodes!

The first & second episodes of AMC's New Show "Better Call Saul" Featured An Advertising Matchbook as a major plot device!

This new Spinoff from AMC's hit series Breaking Bad has the makings of another big hit!

better Call Saul

If you watched the first episode that was broadcasted 2/8 and the 2nd episode on 2/9, Jimmy McGill's (who will later change his name to Saul Goodman) advertising matchbook was used as a major plot device. The matchbook was prominently displayed with the logo & ad copy "JAMES M. MCGILL A Lawyer You Can Trust" being advertised on his matchbook. It was pointed out to him that his advertising matchbook caused a conflict of interest with a much larger law firm that happened to include his brother's same surname "McGill" as being listed as one of it's founding partners in the larger firm's name! So his brother advised him to change the name of his practice and use his new name for printing on his matches!

JamesMMcGill-frontCover JamesMMcGill-Inside

Then in the second episode, his advertising match book SAVED HIS LIFE when he was about to be wacked by a drug gang!

Whether your business is a law firm, restaurant, candle maker or tobacconist: "Better Call The Match Group" at 800.605.7331 for (S)ALL of your Advertising Match and Promotional Product needs! GoTo:

Square Tube BX6 Matchbox

Joe Danon Quoted re. The Resurgence in The Popularity of Advertising Matches in BALTIMORE BUSINESS JOURNAL 10-27-2000


Joe Danon Quoted in The Baltimore Business Journal


"With the rise of the Internet, people have come to expect instant service, yet the match industry is still a smokestack industry," said Joe Danon...."The production mechanisms all date back to World War II or before -- there are no new match factories coming on line -- and so the production side has not risen to the level that the current marketplace expects."

The situation can be remedied. Danon rushes through first orders for new clients, and then gets clients on automatic reorder schedules so that no one ever runs out. He also spends a lot of time making nice to clients who can't understand why it takes less than a day to get business cards printed, and more than two months to get matchbooks.


As for the presumed bigger problem, the stop-smoking craze, Danon said it hardly comes up any more.
"As an advertising vehicle, restaurant owners have learned that toothpicks don't cut it. Business cards don't cut it. They just don't have the same perceived value," he said. "You can pay a dollar for a business card and still get better value from a 5-cent matchbook because it is in essence a functional business card. It is something people can use."


Pic Credit: Salma Hayek Times Magazine

To order your business' own branded #matchbooks or #matchboxes GoTo: TheMatchGroup or CALL 800.605.7331 to speak with one of our Match Mavens TODAY!

Vanity Fair Magazine Feature FANFAIR July 2000 Issue "A Certain Flare" Celebrating the Resurgence of Match Advertising After Smoking Bans Were Implemented Throughout the U.S.

VANITY FAIR Magazine July 2000 Issue

FANFAIR ARTICLE "A CERTAIN FLARE" FEATURING the Resurgence of "Signature Matchbooks" [branded matches]


This article celebrates the resurgence along with the relevance and effectiveness of branded restaurant matches right after several major cities had implemented their smoking bans, circa July 2000.
The article's writer Steve Garbarino, made the argument for restaurants to continue purchasing and distributing their decorative advertising matches for them to serve the important purpose of being used as an alternative [functional] business card.

The majority of the matches pictured in the article happened to be produced by Joe Danon such as PASTIS, MATCH, MOOMBA, JOE'S PUB, CAMPAGNA, BAR CODE, FLORENT, CAFE LOUP, ODEON, LEMON, BOND ST, RESTAURANT DANIEL and ASIA de CUBA.

Branded match boxes and match books act as viral advertising that are used as an effective method for recommending a restaurant by being passed by a person who had a pleasant dining experience at the restaurant to their friends and family.

Historically, advertising matches have always been treasured as collectibles and as mementos of good times and travels that continue to make their intended repetitive impression on the restaurants' clientele until the last match has been struck -and sometimes even years later!

To order your business' own branded matches call 800.605.7331 or goto TheMatchGroup Today!