Video Highlighting the Colorful History of Match Advertising! Design Your Company's Own Branded Matches Today!

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Video Highlighting the Colorful History of Match Advertising and Philluminy (match collecting).

Design Your Company's Own Branded Matches Today!

Call TheMatchGroup at 800.605.7331 and order your promotional matches. After proof approval, expect them to ship in about 10 working days!


Beck Hansen's (The Rock Musician) Book About His Grandfather, The Artist Al Hansen Titled: "Beck & Al Hansen Playing With Matches"

Beck Hansen's (Rock Musician) Book About His Grandfather, The Artist Al Hansen Titled:

    • Beck & Al Hansen Playing With

Matches

 

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1960's Fluxus Art Movement founded by Beck's Grandfather Al Hansen, was based upon the repurposing of ordinary junk & detritus and the creation of art that took the form of wave forms, and model towers created using burnt matches and match books, cigarette butts, old envelopes, used Hershey Bar wrappers, old envelopes, German beer coasters, found print advertising, erotica and politics held together with glue.

Al Hansen also wrote performative texts and intermedia poems from stream-of-consciousness remembrances of war and peace influenced by John Cage to instructions of "Happenings", or "Crazy Theatre" that Al founded in the late 50's. In the late '60's he collaborated with Andy Warhol and John Lennon.
With input from Yoko Ono he devised a Fluxus performance that involved pushing a piano off a high roof and recording the sound of hitting the ground and called it the Yoko Ono Drop. The act of pushing the piano off the roof of a building would seem to be a Happening/Event Art and the recording of it's impact and selling cassettes would be Fluxus.

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Al transformed the ordinary detritus of consumer society turning the images back on themselves to better re-evaluate their contrived beauty

Beck Hansen's music is an extension of and is greatly influenced by his Grandfather's work. The song on his 90's album Odelay "Two turntables and a Microphone" is the audio equivalent of his Grandfather's cut and paste collages. Through the use of music samples and jumbled vocals, Beck's music places a spotlight on the imperfection and transience of all that is tangible and intangible.

If you would like to order your business' work of modern match art please check out the "Hot Match on Striker Action" at :TheMatchGroup or call one of our match artists in residence at 800.605.7331 to create your unique & collectible branded matches!


HOW IT'S MADE, MATCHES. A very informative video featuring how matches are made. Filmed at D.D. Bean and Sons in NH.

HOW IT'S MADE, MATCHES.
A very informative video featuring how matches are made. Filmed at D.D. Bean and Sons in NH.

Check it out!
[youtube=http://youtu.be/T2-aioCAjOE]


MATCHBOX FOOD RESTAURANT GROUP -Partner Endorses the Effectiveness of Match Advertising!

MATCHBOX FOOD RESTAURANT GROUP Strongly Believes in the Effectiveness Match Advertising

Excerpts from article written in the Washington CITY PAPER March 27, 2012

TedsBulletin

However antiquated the once common eatery freebies now seem, the things are an essential part of Smith & Co.'s branding. Every table at your local Matchbox Restaurant Group location, for example, is embedded with the [match] boxes as part of the decor. You'll find all sort of themes including Elvis, Hello Kitty, and Star Wars, among others.

Perry Smith, a principal partner of Matchbox Food Group says the company spends thousands of dollars on the logo-emblazoned complimentary flame starters..."And customers usually just don’t nab one, they literally grab handfuls of them. ... we go through thousands of them a year”... Smith says. "That’s what people expect. It’s probably our best form of advertising for what we do.”

To get in on the ”Hot Match on Striker Action” and promote your business with branded matches go to:TheMatchGroup or call one of our match mavens at 800.605.7331 to guide you through the process of placing your order!


REASONS WHY MATCH ADVERTISING SHOULD PAY YOU WELL! Reprint of Match Salesman's Promo Flyer for Advertising Matches from 1961

REASONS WHY match ADVERTISING SHOULD PAY YOU WELL! Reprint of Match Corp. of America match salesman's promotional flyer for selling Advertising Matches from 1961.

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Words of wisdom, circa 1961 that are still relevant to this day! "Every Light Exposes Your Message... Twice Per Light when you advertise on the outside cover and the inside cover" Repetition! -gives your message hard hitting impact that builds sales -and profits!

Order your business' branded advertising matches from TheMatchGroup so that you can experience the hard hitting impact that will increase your sales and profits. Call one of our expert "match mavens" now at 800.605.7331.