New York Times OpEd Article May 1987 re. Matches Are Used for Bragging

A Lesson in Lagniappe

New York Times OpEd Article May 1987 re. Matches Are Used for Bragging

lagniappeNYT_OPED

An old NY Times Op Ed piece dated May, 7 1987 titled “A Lesson in Lagniappe” explaining the essential purpose for why people collect advertising matches despite the recent bans on smoking.

“… matches are hard to improve on as the ultimate small souvenir – shimmering, place-dropping evidence that the bearer recently flew on Air Force One, dined at Lutece, visited Gracie Mansion or celebrated Jeffrey’s bar mitzvah. …. People want matches for striking, smoking or lighting, but most of all for bragging.”

If you’re interested in bragging about your business go to:

TheMatchGroup

or give our staff of “enablers” a call at 800.605.7331.