Pulp Fiction Story Inspired by Feature Matchbooks with Custom Printed Match Stems

A cool pulp fiction dectective story inspired by a feature matchbook

Story borrowed (edited) from the Facebook page of  Vintage Matchbooks of Los Angeles


"This year I intended to get my loving wife a special gift that she’s been asking for since we exchanged our vows. A mink coat."



Ann Myers "Furs of Distinction" Vintage Feature Matchbook Cover
Ann Myers "Furs of Distinction" Feature Matches



Hmm, as I pulled a feature matchbook out of my pocket to light my smoke, it gave me an idea for what to get for Margie to celebrate her birthday on the 22nd and our twentieth wedding anniversary on the 27th. This year I figured I’d break my pattern of bringing the wife her favorite pink roses on her birthday and taking her to a nice dinner on our anniversary...

This year I'll get my loving wife a special gift that she’s been asking for since we exchanged our vows. A mink coat!

We never had children. Margie and I both came from small families and we just never felt the need for kids. I do have a terrific nephew from my brother Billy. His son Timothy graduated Roosevelt HS and he decided he wanted to follow me as a copper rather than his father into the family plumbing company. So I helped him get a spot at the academy and he’s doing ok for a dumb kid from Podunk.

Margie and I enjoy our free time, we rarely go out to fancy restaurants or to the theater -so maybe this would encourage us to go out more, allow her to be admired in a lovely fur coat.

We played bridge on most Saturdays, and on Wednesday’s I had my bowling league. It was while out with the boys a couple years back that I met Lawerence Myers. We all called him Larry. He’s a heavy set fellow that always seemed to be pufffing a smoke, and tilting back beers until he’d be betting on our games, trying to stir up the the guys with his gambling challenges.

Larry came to Los Angeles from New York bringing with him, his wealthy wife Anne and set up her fur business, located over on Hill and 6th Streets.

She was a real looker- a swank lady, who’d never be seen at the bowling alley and preferred the Bullocks Tea room, gossiping with like minded society gals while Larry was tossing balls down the alley.

Even Margie would come down occasionally to have a coffee and slice apple pie ala mode with one of the other bowling wives an chit chat while we had 3-4 games.

This year I figured I’d really splurge and get Margie the chesnut colored mink coat she’s been dreaming of, and that’s going to match her auburn hair in such a nice way.

Mac dropped me off near the corner of 6th an then continued down Hill. I stood there on the edge of Pershing Square in the shadow of the Biltmore. A couple of mics were on a bus bench debating who’d win the 5th race out at Santa Anita, probably an hour and a half bus ride away.

The signal changed and cars screeched to a stop, I briskly walked to the front door of 635 Hill street, entered the lobby, greeting doorman Sammy, whom I remembered from our conversations a year earlier when Mac and I investigated a jewel theft on the 3rd floor.

Today was all personal business and I realize the nosy doorman believed it his job to keeping tabs on the comings an going’s of the building, and I for one knew that look on his face meant he was dying to know what brought me here today.

As I stepped into the elevator cab I asked the young lady operator to take me to the 6th floor-
She obliged with a warm smile, and put down her movie star magazine an pulled tha gate closed and punched 6, 8 and 12, which was odd as there were only 1 other person in the elevator cab- an old lady with a brown wool coat- she got off at 6, and all I could think as I glanced at her as she exited was: I sure don’t want my Margie looking so drab in a coat like that-

A few moments later, the elevator door swung open with the sound of the operators sweet voice: “8th floor”.

I walked down a dim hallway, the floor creaked as my size 11 wing tips paddled along and I gazed at the passing doors with gold lettering on the glass-

Here we are: 806,  Anne Myers "Furs of Distinction" -

I turned the brass knob and the door swung open with the sound of door chimes, to alert the shop keeper someone had arrived.

I could hardly believe my eyes. The dame behind the counter, blonde with blue eyes and wearing a baby blue cashmere sweater with pearls spilling into a v neck valley left by her cleavage. Was this the dame we’ve been chasing around town? It couldn’t be-

I reached into my deep coat pocket for my notebook- I always kept some pictures of the subjects I’m pursuing for moments just like this-

“Good morning, may I help you?” She smiled and said so cheerfully. She was too nice to be mixed up in crimes like this, but her face, I’ve seen it a hundred times since Mac and I started this case.

I opened the notebook to the Brooks case, there clipped to the top of my page was the bottle blonde -Gina Gibbons was inked at the bottom. It sure matched the dame behind the counter-

My thoughts were interupted when she asked again: “Is there something I can help you with?”

I stumbled for any other words besides asking if she was the girl in the pics, and slowly I muttered, “yes good morning m'am, I’m interested in a new fur coat for my wife”

She smiled as if she’d never heard this before-
I had to know if this was only a coincidence that the two dames looked alike or was my mind playing tricks on me.

I finally spoke up, “Are you Ms Myers?”  ”She looked back with kindness as if I should know she was merely a clerk and not the high society dame that Anne Myers was.

“No sir, I’m Juliette, Ms Myers’ assistant, she just stepped out and should be back soon”

Now my mind was thinking overtime, the gears were turning as if on the big presses printing out the Heralds’ late edition.

“Well maybe you can help me Juliette, I’m a friend of Lawerence Myers and pardon me but I’ve never met the Mrs.”

I moved close to the counter and opened my notebook again-

“I’ve come down to look at mink coats for my wife, but I’m wondering if you’d mind me asking you if you’ve ever seen this young lady... that also has a striking resemblance to you”

“Yes of course you may ask” she obliged, and reached for a pair of black glasses on the counter.

I offered her the 3 x 5 glossy and watched her face carefully- reading it like the fine print of a lease I once signed.

“Uh huh, yes that’s my sis Gina, we’re twins and that’s why you’d be confused”. She smiled sheepishly knowing her and her sister have enjoyed mixing folks up over the years.

“Well isn’t that interesting, I really thought you might be her” I said trying to play the dumb fool that I felt just then, but hoping I could hit some pay dirt prospecting this lead-

“Juliette, you two are both lovely ladies, do you know where I might find me your sister? I have a few things to discuss with her” I said.

“Who’s asking”. She wisely replied- “are you cop?, Is she in trouble again?”

The word ‘again’ hung in the air for a moment-

“Yes I’m a detective and I only wanna chat with her, maybe she knows something I don’t know yet”

She took off her glasses and suddenly looked guarded, stepping back from the counter-

“I haven’t seen Gina for a couple weeks, she was heading out to Pasadena, and other than that I don’t know much more than her dress size- we’ve not been talking much the last years”

I acted surprised- as if I knew nothin. “Hmmm, Pasadena eh? Oh well, it was worth asking”-

And then she spilled it, and out flowed what the dame knew, she started singing like a canary:
“I haven’t the slightest reason why she’d be out so far east in Pasadena, other than to meet this no good fella who she bragged was staying in a bungalow at that big fancy Arroyo Hotel”

For a dame that knew nothin, she just gave us the what may be the best lead yet-

Just then I heard the door open and the chime ring again, I turned to see a beautiful dame enter that reeked of money and swung past me like I was just another chair in the room.

“Ms. Myers I presume?” I said.

She looked me in the eye “well yes, how may I help you? she smiled.

“My name is Rooney, I bowl with your husband Larry.... I mean Lawerence on Wednesday’s” I spit the words out.

“Lovely, he did mention you may be coming by-
Detective Rooney” She said reaching her gloved hand out to me-

“Are you here on business or in search of something soft like fur?”

“Well yes I have, but your lovely assistant Juliette has been very helpful, unfortunately I need to scoot along as my partner is waiting on me with a quite urgent matter, may I meet you tomorrow to decide on the coat for my wife?”

Anne Myers is obviously use to men buying minks for their wife or girlfriends, guys with real dough, can make decision on the spot and not leaving with sticker shock after learning how much their big idea was gonna put them out.

Well of course Detective Rooney, I’ll look forward to that.

I thanked Juliette for her time with a wink and a nod and let my self out.



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Reasons to Cheerfully Distribute Branded Advertising Matches To Promote Your Business!

Reasons to Cheerfully Distribute Branded Advertising Matches To Promote Your Business!

A week or two doesn't pass where a member of my sales staff receives a question from a current client or a prospect re. the reasons for them to either continue ordering branded advertising matches to promote their business or to start using them.

Our exclusive Retro "Feature" match book with individually printed match stems

Our standard response goes something like this:

Well....advertising matches are a very inexpensive & effective "functional business card".  Over the 120 years that they've been in existence, they've always been highly prized collectibles. Appreciative customers distribute them to their friends and family as a method of recommending your restaurant or business.

Most importantly, NO ONE throws out a match box until the last match has been struck!

Finally, we're all familiar with their practical use around the house from lighting candles, starting bbq's, lighting gas stoves, incense, etc. Matches satisfy our primal human need for fire =survival.

Our exclusive Giant Style 3" Tall Match Book with Wooden Match Stems. Pic. Courtesy of Nylo Hotels

I would like to add to the above that Matches are NOT primarily a smoker's item! Smoker's typically rely upon lighters to ignite their recreational tobacco products or cannabis.



Matches have become a social media phenomenon! Check out our friend Carlie Clarke's Instagram page Match Book Diaries with over 22,000 active followers!

So go ahead and order your advertising matches at TheMatchGroup.com today!

15 Matchbooks with Incredible Artworks by Leading Illustrators Article From DigitalArtsOnline.UK

Excellent article from DigitalArtsOnline.UK   
              15 matchbooks with incredible artworks by leading illustrators 

Executive agent at B&A Louisa St. Pierre explains.

"Masterpieces have been created by candlelight; ideas have been shared over a cigarette; phone numbers and information exchanged by scrawling on these portable, multi-purpose notebooks," she says.

This idea runs throughout the book. As described in the intro, B&A is engaged in its "own creative recognition, spreading art like a flame".


Check out the article here

match book original design by by David Doran

valetmag.com "MATCHBOOKS The Ultimate Souvenir"

matches Valet Magazine "The Ultimate Souvenir"
Matches Valet Magazine "The Ultimate Souvenir"

"MATCHBOOKS The Ultimate Souvenir" Why a Man Should Always Carry Matches. Valet Magazine Article


A great article on the joy of collecting matches when traveling!
"...I've recently begun picking up matchbooks whenever I go somewhere interesting. They're the ideal memento. Easy to pack, utilitarian and free of charge. And even though they don't cost you a thing, they still possess a certain exclusive cool factor. After all, the only way you can get a matchbook is to actually step inside that hotel, bar or restaurant."

The author went on to write: "The more obscure the better too. A roadside diner in California's wine country, the London cocktail lounge tucked away in a hidden courtyard, an old school power lunch spot in Washington, DC and one of the best taco joints in all of Texas. They're each so uniquely telling, it's no wonder they've become optimal Instagram fodder" For example, Instagram pages that feature ONLY advertising matches that are artfully posted by a gentleman named Charlie @matchbookdiaries have over 15,000 avid followers!

Cory expressed the unique feelings that he experiences when he views his match collection:"...The memories of those nights and who I spent them with come flooding back as soon as I see the colorful, graphic cover on the front of the matchbook or box".


The article closes with an astute perspective from a collector of matches (called a "Phillumenist") about the businesses that continue to distribute their logo matches despite the country's ban on smoking by "...establishments still committed to offering them, know the value of making them interesting and eye-catching. The kind of swag you want to keep around long after your visit."
We at TheMatchGroup couldn't agree more!

The New Yorker Magazine Instagram's Ephemera & Popularity Of Matchbooks!

The New Yorker Article Re. The Popularity of Instagramming Ephemera -Featuring Advertising Matches!
MARCH 24, 2015

Instagram’s Endangered Ephemera

@matchbookdiaries Instagram Page
@matchbookdiaries Instagram Page


This terrific article references all stripes of ephemera that collectors post to Instagram and singles out the popularity of picturess of matches that are featured by users with thousand's of followers on the site.

An Instagrammer, Bill Rose (@junktype) was quoted: “Most of the objects in my feed are no bigger than a couple of inches wide. They are often so small that my phone has trouble focussing given the close range of my subject.
Confirming Bill Rose's point, another popular Instagrammer, Charles Clarke (@matchbookdiaries) [with almost 13,000 followers] who's page exclusively concentrates on pictures of matches who shoots his matchbooks against a white background was quoted: “I use the white background because it looks clean, and because you can scroll my profile page and it doesn’t look like there are any dividers between the photos. It looks like a big poster.”

All lot of graphic designers refer to Instagram as a means of being plugged into the latest trends in design and to provide inspiration.

The article's author, ALEXANDRA LANGE reached out to Ara Devejian (@LetterGetter), a creative director and by way of his background she quoted him stating: “[he] started his [Instagram account] when he moved to Los Angeles’s superlatively-signed Theatre District. Every day, I try to take a new route to work or wherever, especially going way out my way to discover new places on my bike or in the car, and in turn LetterGetter is the happy byproduct of that curiosity.” At first Devejian wanted to document typographic nightmares—the illegible, the mishandled—but, as with most Instagram accounts, things swung over to the positive. The platform’s users have such a strong preference for things that are pretty (however you define it) that it’s difficult to swim against the tide of posting “bests” rather than “worsts.” “@LetterGetter helps inform some of the typographic projects I work on,” Devejian said, “like the title card I designed for Gymkhana 7. The style of the photos is intentionally flat or sparse in order to see the letterforms as they were conceived.” He goes on to say: “People have yelled at me—thinking I’m about to steal or break something—and then afterwards, realizing that I’m only taking pictures and admiring their car or whatever, tell me their life story,” Devejian says. “I’ve become painfully accustomed to just how fleeting signage is. It’s made me wonder whether I should become some sort of advocate for preservation, in attempt to postpone their inevitable disappearance.”

To order your branded matches go to GetMatches.com  Check out TheMatchGroup's Instagram Page