Dallas Observer Article re. The Appeal of Collecting Advertising Matches and How They Preserve Life's Memories and Experiences


The restaurant Private Social's match box
The restaurant Private Social's match box

An article written four years ago in the Dallas Observer featuring the lasting appeal of collecting advertising matches and how they uniquely preserve a person's memories and life experiences that other forms of restaurant advertising such as business cards are incapable of connecting on such an intimate level. When a customer is offered advertising matches by a restaurant or bar, they are not only used as a keepsake but they also serve as functional business cards for infinite uses around their homes and backyards!


Here are some quotes from the article  written

"Some of the matchbook memories are more visceral than others. A blue box marks a memorable dinner I had with my mom at Zatinya in D.C. A black one with thin white lettering marks a birthday party where all my friends gathered to mark my third decade of not dying. I like those matches for far more than candle-lighting. Digging through the bowl is like paging through a photo album filled with my life's great meals.

... the business cards that have replaced [restaurants'] boxes don't have the same appeal. I'll grab one when I walk into a restaurant, but then it just sits in my wallet until the corners round and I dump them out on my dresser like playing cards. The restaurant Rolodex doesn't have nearly the romance as my bowl of matches. I need that strike of sulfur to ignite my memories.



TO ORDER YOUR OWN LOGO'D MATCHES CHECK OUT TheMatchGroup. We offer design services and will produce the highest quality US Made matches that fit every budget!

Led Zeppelin's Starship One Jet's Match Boxes Sell for $700 on the History Channel's Pawn Stars TV Show!

Shared from AOL NEWSY
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Pawn Stars Starship One Matchboxes

We bet you'll never guess what was valued at as much as $3,000 on a recent episode of "Pawn Stars..."

Matchboxes. Wait, what?!

But wait, these weren’t just any old matchboxes — they were from Led Zeppelin’s legendary Boeing 720 plane, The Starship One. (Video via YouTube / Thanasis Papadimitrou)

"If you framed them up and presented them well, $2,500 to $3,000 dollars for these," said Warwick on "Pawn Stars.""$2,500 might seem like a lot for some matches, but rock and roll collectors would go crazy for this stuff."

After an expert [in paper ephemera] examined the matchboxes, they were deemed authentic.

And if that wasn't cool enough, each box included The Starship One's logo and the names of several important passengers it carried over the years, including Elton John, Peter Frampton and Alice Cooper. Rock on.

There's actually a huge demand for vintage matches, matchbooks, and the matches themselves in the collection world. In fact, there's thousands of active listings for them on eBay.

But the seller of The Starship One matchboxes only needed to go as far as the Gold and Silver Pawn Shop to find a price he was happy with.

He ended up selling the collection for a cool $700. Now, that's aplane good deal!


To order your business' own branded matchboxes get in touch with the experts at TheMatchGroup and call us at 800.605.7331 to get the painless process started today!Read more

NEW Facebook Group Created for Fellow Lovers of Light (a.k.a. Match Collectors)


All you Hard Core (and not so Hard Core) Match Collectors out there, please be sure to check out my new FB Group "Advertising Match Book & Match Box Collectors Group"


OLYMPUS DIGITAL CAMERALots of great pics of a sampling of #matchbooks and #matchboxes that Joe Danon and #TheMatchGroup have produced over the past 28 years! Please feel free to post pics of examples from your match collections. Enjoy!



To order your business' own branded matches go to: www.GetMatches.com or CALL 800.605.7331 Today!

New York TImes Article: What Flying was Like Before The Smoke Cleared

Great Article from The New York Times February 23rd, 2015

What Flying Was Like Before the Smoke Cleared

Believe it or not, smoking was banned on domestic flights only 25 years ago!

PanAm First to fly the 747PanAm1970Superjet


Welcome aboard TWAPiedmont Airlines HoustonEastern Airlines

"It’s probably difficult for anyone who isn’t middle-aged or older to comprehend, but people could smoke cigarettes on airplanes until Feb. 25, 1990. That’s when the federal government, after years of pressure from a union, the Association of Flight Attendants, finally banned smoking on all but a handful of domestic flights over six hours in duration. Ten years later, smoking was prohibited on flights between the United States and foreign destinations. Today, virtually every commercial flight in the world is smoke-free."

Prior to that period from the beginning of air travel smoking was permitted on ALL FfLights -Domestic and International.
Here is a collection of airline advertising match books that were distributed in the airport terminals and on board the aircraft.

BOAC The Wprldwide AIRLINEOzark AirlinesBraniff AirwaysTWA AirlinesIcelandAirContinental air Lines

"The flight attendants union began fighting for a smoking ban in the late 1960s, against fierce opposition from the tobacco industry. “It was a real uphill battle,” Ms. Nelson said. “For us this was a workplace issue; we had members who were experiencing shortness of breath and all of the problems created by secondhand smoke, up to and including deadly diseases like lung cancer. We really were the tipping point that allowed for smoke-free workplaces in this country."

"Robin Koval, the president of Legacy, a nonprofit organization that works to discourage tobacco use among young people, said that flight attendants’ efforts were crucial in creating smoke-free workplaces for everyone."

Today, advertising matches are used for lighting candles, barbecues, fireplaces, camping -anywhere instant fire is needed! While those that smoke rely upon butane lighters to light their cigars or cigarettes.

To order your business' own branded #match books or #matchboxes contact TheMatchGroup or CALL 800.605.7331 TODAY!

Square Tube BX6 Matchbox

Joe Danon Quoted re. The Resurgence in The Popularity of Advertising Matches in BALTIMORE BUSINESS JOURNAL 10-27-2000


Joe Danon Quoted in The Baltimore Business Journal


"With the rise of the Internet, people have come to expect instant service, yet the match industry is still a smokestack industry," said Joe Danon...."The production mechanisms all date back to World War II or before -- there are no new match factories coming on line -- and so the production side has not risen to the level that the current marketplace expects."

The situation can be remedied. Danon rushes through first orders for new clients, and then gets clients on automatic reorder schedules so that no one ever runs out. He also spends a lot of time making nice to clients who can't understand why it takes less than a day to get business cards printed, and more than two months to get matchbooks.


As for the presumed bigger problem, the stop-smoking craze, Danon said it hardly comes up any more.
"As an advertising vehicle, restaurant owners have learned that toothpicks don't cut it. Business cards don't cut it. They just don't have the same perceived value," he said. "You can pay a dollar for a business card and still get better value from a 5-cent matchbook because it is in essence a functional business card. It is something people can use."


Pic Credit: Salma Hayek Times Magazine

To order your business' own branded #matchbooks or #matchboxes GoTo: TheMatchGroup or CALL 800.605.7331 to speak with one of our Match Mavens TODAY!