TheMatchGroup Announces Their New Website GetMatches.com

TheMatchGroup's updated Lit Match Logo
TheMatchGroup's updated Lit Match Logo

 

Please take the time to visit www.GetMatches.com and check out our interactive tools to upload your logo and create your own match book and match box art layout designs!

TheMatchGroup was founded to provide the most efficient & responsive customer service, while offering the LOWEST Factory-Direct Prices and the Quickest Delivery Time in the industry. We produce the highest quality matches and promotional tabletop paper products at low factory direct costs. We offer the fastest order turnaround on the most popular domestically produced match books and boxes – from “proof to product” in a blazing 15 days!

With over 30 years in the industry, company founder Joe Danon's passion and devotion to the historic importance, whimsy and efficacy of match advertising is unrivaled. His devoted and loyal clientele have long benefited from his “Love of Light,” graphic design expertise and unparalleled product knowledge.

 


Square Tube BX6 Matchbox

Joe Danon Quoted re. The Resurgence in The Popularity of Advertising Matches in BALTIMORE BUSINESS JOURNAL 10-27-2000

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Joe Danon Quoted in The Baltimore Business Journal
10-27-2000

REKINDLING THE FLAME

"With the rise of the Internet, people have come to expect instant service, yet the match industry is still a smokestack industry," said Joe Danon...."The production mechanisms all date back to World War II or before -- there are no new match factories coming on line -- and so the production side has not risen to the level that the current marketplace expects."

The situation can be remedied. Danon rushes through first orders for new clients, and then gets clients on automatic reorder schedules so that no one ever runs out. He also spends a lot of time making nice to clients who can't understand why it takes less than a day to get business cards printed, and more than two months to get matchbooks.

NO SMOKING
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As for the presumed bigger problem, the stop-smoking craze, Danon said it hardly comes up any more.
"As an advertising vehicle, restaurant owners have learned that toothpicks don't cut it. Business cards don't cut it. They just don't have the same perceived value," he said. "You can pay a dollar for a business card and still get better value from a 5-cent matchbook because it is in essence a functional business card. It is something people can use."

salmaHayek

Pic Credit: Salma Hayek Times Magazine

To order your business' own branded #matchbooks or #matchboxes GoTo: TheMatchGroup or CALL 800.605.7331 to speak with one of our Match Mavens TODAY!


Vanity Fair Magazine Feature FANFAIR July 2000 Issue "A Certain Flare" Celebrating the Resurgence of Match Advertising After Smoking Bans Were Implemented Throughout the U.S.

VANITY FAIR Magazine July 2000 Issue

FANFAIR ARTICLE "A CERTAIN FLARE" FEATURING the Resurgence of "Signature Matchbooks" [branded matches]

VanityFairJuly2000MatchFeature

This article celebrates the resurgence along with the relevance and effectiveness of branded restaurant matches right after several major cities had implemented their smoking bans, circa July 2000.
The article's writer Steve Garbarino, made the argument for restaurants to continue purchasing and distributing their decorative advertising matches for them to serve the important purpose of being used as an alternative [functional] business card.

The majority of the matches pictured in the article happened to be produced by Joe Danon such as PASTIS, MATCH, MOOMBA, JOE'S PUB, CAMPAGNA, BAR CODE, FLORENT, CAFE LOUP, ODEON, LEMON, BOND ST, RESTAURANT DANIEL and ASIA de CUBA.

Branded match boxes and match books act as viral advertising that are used as an effective method for recommending a restaurant by being passed by a person who had a pleasant dining experience at the restaurant to their friends and family.

Historically, advertising matches have always been treasured as collectibles and as mementos of good times and travels that continue to make their intended repetitive impression on the restaurants' clientele until the last match has been struck -and sometimes even years later!

To order your business' own branded matches call 800.605.7331 or goto TheMatchGroup Today!


Lion 21 Feature Matchbooks 1930's - 1940's

I've noticed that my blog posts that feature FEATUREMatchBooks with special printed match stems seem to receive a lot of hits!  I happened to stumble upon and repost this item from the blogger The Invisible Agent, who tastefully posted a nice collection of Lion Match Corp's 21 "Feature" #matchbooks that featured #printedmatchstems.

The Match Group is proud to announce that we now offer the a modern version of the "vintage" printed match feature option for you to promote your business! Feature match books are highly collectible and are a big hit on social media sites like Instagram and Pinterest!

We will be adding more info on our site.

In the meantime, here are some pics of 2 different style match books that we now offer that include optional special feature matches!

Contains either the standard width feature match stems or special die cut shaped matches that can also be custom printed!
contains 2 rows of 5 Special printed wider feature matches

MATCH BOOKS Used by Joseph Martinez to Create His Original Oil Paintings As Mini Works of Pocket Fine Art!

Joseph Martinez Oil Painting using the inside covers of match books as his canvas!
Joseph Martinez Oil Painting using the inside covers of match books as his canvas!

A fascinating re-purposing of Paper match books that are used by the artist Joseph Martinez to create original life like oil paintings as mini works of pocket fine art!

Check out the video montage of Joseph's fascinating work on Vimeo:

http://vimeo.com/61005800

To order your business' own little work of art goto: TheMatchGroup or call one of our Match Mavens at 800.605.7331 to design your branded match books.