The Match Group Mentioned in Eater.com
This Eater SF article explores the enduring charm and recent “mini-renaissance” of the custom restaurant matchbook in San Francisco’s dining scene.
The “Why” Behind the Comeback
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Tactile Nostalgia: In an increasingly digital world of QR code menus and social media, matchbooks offer a physical, “old-school” connection to a space.
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Affordable Branding: For restaurant owners, they are a relatively inexpensive way to stay in a customer’s home or pocket.
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The “Vibe” Shift: Post-pandemic, diners are seeking more sensory and “vibey” experiences; a branded matchbook acts as a souvenir of a good night out.
The Match Group Mentioned!
“In a brand refresh for Tailor’s Son, Kwan-Rosenbush thought it would be a perfect match (no pun intended) to work with New Jersey-based boutique matchbook maker the Match Group to bring a design to reality.”