Joe Danon Quoted re. The Resurgence in The Popularity of Advertising Matches in BALTIMORE BUSINESS JOURNAL 10-27-2000
Joe Danon Quoted in The Baltimore Business Journal
10-27-2000
REKINDLING THE FLAME
"With the rise of the Internet, people have come to expect instant service, yet the match industry is still a smokestack industry," said Joe Danon...."The production mechanisms all date back to World War II or before -- there are no new match factories coming on line -- and so the production side has not risen to the level that the current marketplace expects."
The situation can be remedied. Danon rushes through first orders for new clients, and then gets clients on automatic reorder schedules so that no one ever runs out. He also spends a lot of time making nice to clients who can't understand why it takes less than a day to get business cards printed, and more than two months to get matchbooks.
NO SMOKING
As for the presumed bigger problem, the stop-smoking craze, Danon said it hardly comes up any more.
"As an advertising vehicle, restaurant owners have learned that toothpicks don't cut it. Business cards don't cut it. They just don't have the same perceived value," he said. "You can pay a dollar for a business card and still get better value from a 5-cent matchbook because it is in essence a functional business card. It is something people can use."
Pic Credit: Salma Hayek Times Magazine
To order your business' own branded #matchbooks or #matchboxes GoTo: TheMatchGroup or CALL 800.605.7331 to speak with one of our Match Mavens TODAY!
Vanity Fair Magazine Feature FANFAIR July 2000 Issue "A Certain Flare" Celebrating the Resurgence of Match Advertising After Smoking Bans Were Implemented Throughout the U.S.
VANITY FAIR Magazine July 2000 Issue
FANFAIR ARTICLE "A CERTAIN FLARE" FEATURING the Resurgence of "Signature Matchbooks" [branded matches]
This article celebrates the resurgence along with the relevance and effectiveness of branded restaurant matches right after several major cities had implemented their smoking bans, circa July 2000.
The article's writer Steve Garbarino, made the argument for restaurants to continue purchasing and distributing their decorative advertising matches for them to serve the important purpose of being used as an alternative [functional] business card.
The majority of the matches pictured in the article happened to be produced by Joe Danon such as PASTIS, MATCH, MOOMBA, JOE'S PUB, CAMPAGNA, BAR CODE, FLORENT, CAFE LOUP, ODEON, LEMON, BOND ST, RESTAURANT DANIEL and ASIA de CUBA.
Branded match boxes and match books act as viral advertising that are used as an effective method for recommending a restaurant by being passed by a person who had a pleasant dining experience at the restaurant to their friends and family.
Historically, advertising matches have always been treasured as collectibles and as mementos of good times and travels that continue to make their intended repetitive impression on the restaurants' clientele until the last match has been struck -and sometimes even years later!
To order your business' own branded matches call 800.605.7331 or goto TheMatchGroup Today!
Brides Magazine Feature on Decorative Wedding Matches for Favors
Brides Magazine Feature on Decorative Wedding Matches for Favors
Article from Brides magazine dated Nov 2005 Issue "411 BRIDES parties & planning"
The feature represented 8 different decorative match boxes that were recommended and available at the time for the Bride to be to purchase for use as party favors and to pair with decorative candles.
The "Pink Stripe" patterned Cylindrical Style match box and the "Green Polka Dot" BXQ3 -20 stick Rectangular design match box were produced by the company UtilityHome where I was a partner with the very talented Graphic designer Susan Fisher. Susan was responsible for designing these two match boxes among dozens of other matches books and match boxes, as well as a range of decorative table top paper products that UtilityHome produced that included beverage coasters, place mats and breath mints for retail sale.
To order your business' own branded matches goto:TheMatchGroup or call 800.605.7331 to speak with one of our match experts today!
Striking Images: Matchbook Advertising Article from UnderTheInfluence by CBC Rado
Fantastic Article about the remarkable story and journey of match advertising with references to some remarkable "moments in match history" Under The Influence
They were the first company to utilize matches in a National Advertising Campaign.
To order your Buisiness' own branded match books get in touch with one of our "matchmakers" at TheMatchGroup or call 1-800.605.7331 TODAY!
Another Happy Client! Candlefish Candle Company's Post to Instagram is a Hit!
http://instagram.com/p/ssyEATgn3l/
Fuzzco's Instagram pic of their little works of matchbox art for their new @shopcandlefish!
Another Happy Client! Fuzzco's #Candlefish Candle company is thrilled with their recent delivery of their creative "miniature works of art" custom match boxes posted to their Instagram account.
They include these matches in the packaging of their unique and creative candles to promote their new @shopcandlefish!