Joseph Martinez Oil Painting using the inside covers of match books as his canvas!
A fascinating re-purposing of Paper match books that are used by the artist Joseph Martinez to create original life like oil paintings as mini works of pocket fine art!
Check out the video montage of Joseph's fascinating work on Vimeo:
A vary retro style 40 Stem 3" Wide Paper Match Book produced for "Trailer Park Lounge" in NYC.
KEEPSAKES: 1) TACTILE ADVERTISING
If offered, most people will gladly collect match books as they leave a restaurant or a retail business to save as a memento of their pleasant experience. They serve as a tangible reminder -what we like to call "functional business cards". Most importantly, from the restaurateur's/advertiser's perspective they act as a method for a satisfied customer to use to recommend their restaurant or business to their friends and family. Furthermore, these colorful & useful 3 dimensional pocket advertisers make much more of an impression serving as a token of thanks to your customers as opposed to the default plain one-dimensional non-functional business card that ends up being forgotten in their back pockets only to end up in next week's laundry!
KEEPSAKES: 2) FOR USE AROUND THE HOUSE
Match Books DO NOT promote smoking because most smokers carry lighters. Recipients of a restaurant's advertising matches are pleased with the many uses that matches provide around the house such as: lighting the backyard grill, decorative candles, hurricane candles and birthday candles, their fireplace, their gas stove or relighting a gas pilot light. Plus, for over the past 110+ years, matchbooks have proven to be the most economical & most effective form of direct advertising for a business and are much more collectible than your basic business card. Many matches are collected and displayed at home, making them great conversation starters for one's guests!
You can rely upon TheMatchGroupfor your business' own unique match advertising campaign! Call one of our match mavens at 800.605.7331 today to get started designing your business' own branded advertising match books or match boxes!
There are several feature articles about the effect that World War II has had on the factory's work force. It stated that one of the plant's first employees when the Hudson factory opened in 1930; Sergeant Anthony Cordato was killed in action during the Battle of the Marshall Islands.
Page 5 of UNIVERSAL TIPS Sept 1944 Magazine with notes from active Service Men in WWII who were employed at the Hudson, NY plant
The Hudson Plant Manager David Darwe wrote an article "SUMMING UP AND LOOKING FORWARD". In this piece, Mr Darwe described the effect that the war was having on the East Coast of America "...the war with it's terrible implications probably made a deeper impression in the East, particularly in the early stages, than the rest of the country". He went on to mention the frequent black outs and air raid drills and a fair number of his factory crews were active as air wardens or at air observation posts during their leisure time. Mr. Darwe was pleased with Universal's contribution to the war effort with production of propaganda match books shipped off to the Army and the Navy, as well as 43 men who left the plant to enter the various branches of the Armed Forces with the sad news that one employee was "never to return to join us at Hudson again"
HUDSON, NY FACTORY MGR DAVID DARWE. Who's previous place of employment was at the Swedish Match Corp.
My favorite portion of Mr. Darwe's article was his mention of the "girls" that stepped in where the men left off. "The opinions of many in the beginning as to whether the enlistment of the girls would turn out to be a success were discouraging (to put it mildly), however, it certainly is now evident that the girls are doing a swell job and everybody seems to consider their work as quite natural, whether they appear in overalls or in more conventional dress." Even after issuing that "compliment" he couldn't help but mention that " Fortunately most of our key men have remained with us in this trying period, a fact, we believe, that is worthy of emphasis."
It's worth noting that Universal Match Corp. operated five separate match production plants during this period -"The Golden Age of match book Advertising"
To promote your business and to get in on the ”Hot Match on Striker Action” call our match mavens at TheMatchGroup
at 800.605.7331 or shoot us an email at strike@getmatches.com and we'll be happy to guide you through the simple process of placing your custom branded match order!
Yes. Matches provide two very import basic human needs: lighting a fire warmth and for cooking.
My company TheMatchGroup produces branded matches for restaurants, hotels, candle companies and tobacconists for them to use the element of fire as a basis for what we refer to branded matches as "Functional Business Cards".
Gene Simmons from KISS Artist Mike Bell has found yet another use for match books by turning them into 3-D portraits that are just flat-out cool.
A very creative use of match books!! Little works of 3D art portraits created by Mike Bell. He uses all the parts of the match book: the inside cover as his blank "canvas" and then adds parts of each of the individual match stems to create his mini 3D Masterpieces!
Check out some of his work:BATMAN Dracula Elton John Jack Nicholson Johnny Dep
Make sure your business gets in on the current”Hot Match on Striker Action” by contacting TheMatchGroup at 800.605.7331 for one of our match mavens to create your own work of art to promote your business' brand!
Artist Mike Bell has found yet another use for match books by turning them into 3-D portraits that are just flat-out cool.
Dracula
Elton John
Jack Nicholson
Johnny Dep