The New York Times MATCHBOOK ADS Succeed For Lawyer

A clipping of an old New York Times article circa early ’90’s featuring Edward Horn, a New York lawyer who stated that he doesn’t believe in promoting smoking but was thrilled with the ROI that his law firm’s advertising matches provided. They proved their effectiveness as a targeted distributed form of advertising. After he compared the money that he’d spent on radio and print advertising campaigns, he was surprised that those campaigns brought in far fewer new clients than from the volume of calls that he received from people who received his advertising matchbooks!
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