Reasons to Cheerfully Distribute Branded Advertising Matches To Promote Your Business!
A week or two doesn't pass where a member of my sales staff receives a question from a current client or a prospect re. the reasons for them to either continue ordering branded advertising matches to promote their business or to start using them.
Our exclusive Retro "Feature" match book with individually printed match stems
Our standard response goes something like this:
Well....advertising matches are a very inexpensive & effective "functional business card". Over the 120 years that they've been in existence, they've always been highly prized collectibles. Appreciative customers distribute them to their friends and family as a method of recommending your restaurant or business.
Most importantly, NO ONE throws out a match box until the last match has been struck!
Finally, we're all familiar with their practical use around the house from lighting candles, starting bbq's, lighting gas stoves, incense, etc. Matches satisfy our primal human need for fire =survival.
Our exclusive Giant Style 3" Tall Match Book with Wooden Match Stems. Pic. Courtesy of Nylo Hotels
I would like to add to the above that Matches are NOT primarily a smoker's item! Smoker's typically rely upon lighters to ignite their recreational tobacco products or cannabis.
Matches have become a social media phenomenon! Check out our friend Carlie Clarke's Instagram page Match Book Diaries with over 22,000 active followers!
Excellent article from DigitalArtsOnline.UK 15 matchbooks with incredible artworks by leading illustrators
Executive agent at B&A Louisa St. Pierre explains.
"Masterpieces have been created by candlelight; ideas have been shared over a cigarette; phone numbers and information exchanged by scrawling on these portable, multi-purpose notebooks," she says.
This idea runs throughout the book. As described in the intro, B&A is engaged in its "own creative recognition, spreading art like a flame".
Here are some quotes from the article written BY SCOTT REITZ
"Some of the matchbook memories are more visceral than others. A blue box marks a memorable dinner I had with my mom at Zatinya in D.C. A black one with thin white lettering marks a birthday party where all my friends gathered to mark my third decade of not dying. I like those matches for far more than candle-lighting. Digging through the bowl is like paging through a photo album filled with my life's great meals.
... the business cards that have replaced [restaurants'] boxes don't have the same appeal. I'll grab one when I walk into a restaurant, but then it just sits in my wallet until the corners round and I dump them out on my dresser like playing cards. The restaurant Rolodex doesn't have nearly the romance as my bowl of matches. I need that strike of sulfur to ignite my memories.
Please take the time to visit www.GetMatches.com and check out our interactive tools to upload your logo and create your own match book and match box art layout designs!
TheMatchGroup was founded to provide the most efficient & responsive customer service, while offering the LOWEST Factory-Direct Prices and the Quickest Delivery Time in the industry. We produce the highest quality matches and promotional tabletop paper products at low factory direct costs. We offer the fastest order turnaround on the most popular domestically produced match books and boxes – from “proof to product” in a blazing 15 days!
With over 30 years in the industry, company founder Joe Danon's passion and devotion to the historic importance, whimsy and efficacy of match advertising is unrivaled. His devoted and loyal clientele have long benefited from his “Love of Light,” graphic design expertise and unparalleled product knowledge.
We bet you'll never guess what was valued at as much as $3,000 on a recent episode of "Pawn Stars..."
Matchboxes. Wait, what?!
But wait, these weren’t just any old matchboxes — they were from Led Zeppelin’s legendary Boeing 720 plane, The Starship One. (Video via YouTube / Thanasis Papadimitrou)
"If you framed them up and presented them well, $2,500 to $3,000 dollars for these," said Warwick on "Pawn Stars.""$2,500 might seem like a lot for some matches, but rock and roll collectors would go crazy for this stuff."
After an expert [in paper ephemera] examined the matchboxes, they were deemed authentic.
And if that wasn't cool enough, each box included The Starship One's logo and the names of several important passengers it carried over the years, including Elton John, Peter Frampton and Alice Cooper. Rock on.
To order your business' own branded matchboxes get in touch with the experts at TheMatchGroup and call us at 800.605.7331 to get the painless process started today!Read more
