A vary retro style 40 Stem 3" Wide Paper Match Book produced for "Trailer Park Lounge" in NYC.
KEEPSAKES: 1) TACTILE ADVERTISING
If offered, most people will gladly collect match books as they leave a restaurant or a retail business to save as a memento of their pleasant experience. They serve as a tangible reminder -what we like to call "functional business cards". Most importantly, from the restaurateur's/advertiser's perspective they act as a method for a satisfied customer to use to recommend their restaurant or business to their friends and family. Furthermore, these colorful & useful 3 dimensional pocket advertisers make much more of an impression serving as a token of thanks to your customers as opposed to the default plain one-dimensional non-functional business card that ends up being forgotten in their back pockets only to end up in next week's laundry!
KEEPSAKES: 2) FOR USE AROUND THE HOUSE
Match Books DO NOT promote smoking because most smokers carry lighters. Recipients of a restaurant's advertising matches are pleased with the many uses that matches provide around the house such as: lighting the backyard grill, decorative candles, hurricane candles and birthday candles, their fireplace, their gas stove or relighting a gas pilot light. Plus, for over the past 110+ years, matchbooks have proven to be the most economical & most effective form of direct advertising for a business and are much more collectible than your basic business card. Many matches are collected and displayed at home, making them great conversation starters for one's guests!
You can rely upon TheMatchGroupfor your business' own unique match advertising campaign! Call one of our match mavens at 800.605.7331 today to get started designing your business' own branded advertising match books or match boxes!
Every week we'll be featuring the best in Vintage Match Book covers, as well as our "Board of Fame" featuring a range of whimsical and uniquely designed TheMatchGroup clients' matches!
Since we at TheMatchGroup are long time match collectors, it was natural for us to curate our Pinterest "Boards" by advertising themes such as:
So be sure to get in on the ”Hot Match on Striker Action” and call our team at TheMatchGroup 800.605.7331 to design your business's functional business cards, otherwise known as advertising matches!
LIGHT MY FIRE: THE match book MAKES A CULTURAL COMEBACK.
Great feature about the resurgence of match books that are now being used by the entertainment and retailing industries to promote their bands and their brands!
AS THE SMOKE CLEARS FROM BARS AND RESTAURANTS, MATCHBOOKS FIND NEW INDUSTRIES -- FROM FASHION TO MUSIC -- TO CALL HOME.
Juicy Couture has had original designs created to sell in stores, and music venues. Many Indie, Hip Hop and Rock Bands have started handing matchbooks out at gigs out in place of pricey T-shirts.
"Fire speaks so instantly to life," says Yael Alkalay, founder of Red Flower, a New York bath-and-body company. After suffering a stroke more than a decade ago at age 26, Alkalay recovered and started the company with a newfound appreciation for the everyday. Aside from coupling matches with the purchase of candles, Red Flower hands out 50,000 matchbooks to customers each year as mementos of the store. "Matches have a certain charm," she says. "If you've got them, you've got light, you've got warmth."
To place your order to put a light on your business or band get in touch with TheMatchGroup or call one of our expert match makers at 800.605.7331 and get in on the ”Hot Match on Striker Action” that's happening right now!
