The Golden Age of Match Advertising Has Returned at TheMatchGroup!
We're proud to announce that TheMatchGroup is the exclusive producer of "retro" feature matches (individually custom printed match stems).
This type of printing process hasn't been offered since the last "golden age of match advertising" that ended back in the late 1960's early '70's!
Retro Feature Match Books with Special Printed Match Stems
Individually Printed feature match stems depicting light houses
In addition to printed paper match stems, we also brought back match books that contain wooden match stems!
GoTo: TheMatchGroup and check out our entire range of the highest quality and most diverse printing options that are exclusive to only us for you to set your business' customized advertising match books and match boxes apart from everyone else and be sure follow our feed on Instagram at Insta. TheMatchGroup
We look forward to collaborating with you to create your highly collectible and timeless advertising matches!
Excellent article from DigitalArtsOnline.UK 15 matchbooks with incredible artworks by leading illustrators
Executive agent at B&A Louisa St. Pierre explains.
"Masterpieces have been created by candlelight; ideas have been shared over a cigarette; phone numbers and information exchanged by scrawling on these portable, multi-purpose notebooks," she says.
This idea runs throughout the book. As described in the intro, B&A is engaged in its "own creative recognition, spreading art like a flame".
For all of your business' advertising match book and match box need go to: GetMatches.com
We now are proud to announce that we've reintroduced Feature Matches (match books containing specially printed match stems). Call us at 800.605.7331 to discuss producing your collectible match books!
Mr. Alvin Diec (34) co-owner of Office of Brothers is one of our favorite designers! He and his six person team create some of the most graphically inspired branding for his impressive list of restaurants & restaurant groups that are located primarily in the Atlanta area.
He's a true believer in the power and efficacy of match advertising and makes a point to include an advertising match design in every one of his restaurant or non restaurant corporate branding presentation! The compelling match designs that he and his team create (and that we produce) become instant collectibles! Restaurants and businesses use their matches as a brand extension and as a "Functional Business Card".
Here are some pics of match books and match boxes that we've produced for Alvin's restaurant clients.
Bar Margot BXQ3 USA Made Match BoxState Of Grace Match Box Made in the USACooks & Soldiers Match BookEn Fuego Match Box Made in the USA
To design and order your business' own collectible matches GoTo TheMatchGroup
A great article on the joy of collecting matches when traveling!
"...I've recently begun picking up matchbooks whenever I go somewhere interesting. They're the ideal memento. Easy to pack, utilitarian and free of charge. And even though they don't cost you a thing, they still possess a certain exclusive cool factor. After all, the only way you can get a matchbook is to actually step inside that hotel, bar or restaurant."
The author went on to write: "The more obscure the better too. A roadside diner in California's wine country, the London cocktail lounge tucked away in a hidden courtyard, an old school power lunch spot in Washington, DC and one of the best taco joints in all of Texas. They're each so uniquely telling, it's no wonder they've become optimal Instagram fodder" For example, Instagram pages that feature ONLY advertising matches that are artfully posted by a gentleman named Charlie @matchbookdiaries have over 15,000 avid followers!
Cory expressed the unique feelings that he experiences when he views his match collection:"...The memories of those nights and who I spent them with come flooding back as soon as I see the colorful, graphic cover on the front of the matchbook or box".
The article closes with an astute perspective from a collector of matches (called a "Phillumenist") about the businesses that continue to distribute their logo matches despite the country's ban on smoking by "...establishments still committed to offering them, know the value of making them interesting and eye-catching. The kind of swag you want to keep around long after your visit."
We at TheMatchGroup couldn't agree more!
