#featurematches

The Golden Age of Match Advertising Has Returned at TheMatchGroup With Feature Matches!

The Golden Age of Match Advertising Has Returned at TheMatchGroup!

We're proud to announce that TheMatchGroup is the exclusive producer of "retro" feature matches (individually custom printed match stems).
This type of printing process hasn't been offered since the last "golden age of match advertising" that ended back in the late 1960's early '70's!

#featurematches
Retro Feature Match Books with Special Printed Match Stems

 

#featurematches
Individually Printed feature match stems depicting light houses

In addition to printed paper match stems, we also brought back match books that contain wooden match stems!

GoTo: TheMatchGroup and check out our entire range of the highest quality and most diverse printing options that are exclusive to only us for you to set your business' customized advertising match books and match boxes apart from everyone else and be sure follow our feed on Instagram at Insta. TheMatchGroup

We look forward to collaborating with you to create your highly collectible and timeless advertising matches!


Our friend's at Out of Print Design are selling out their stock of simulated Novels with their covers printed on our USA Made Match Boxes!

Our friend's at Out of Print Design are selling out their stock of whimsical Novel Covers printed on our USA Made Match Boxes!

They're featured as trending on the perfect Father's Day Gift Guide at PopSugar.com website!:

Out of Print Novel Cover Match Boxes

PopSugar.com Gift Guide

For all of your business' advertising match book and match box need go to: GetMatches.com
We now are proud to announce that we've reintroduced Feature Matches (match books containing specially printed match stems). Call us at 800.605.7331 to discuss producing your collectible match books!


valetmag.com "MATCHBOOKS The Ultimate Souvenir"

matches Valet Magazine "The Ultimate Souvenir"
Matches Valet Magazine "The Ultimate Souvenir"

"MATCHBOOKS The Ultimate Souvenir" Why a Man Should Always Carry Matches. Valet Magazine Article
By CORY OHLENDORF

valetmag.com

A great article on the joy of collecting matches when traveling!
"...I've recently begun picking up matchbooks whenever I go somewhere interesting. They're the ideal memento. Easy to pack, utilitarian and free of charge. And even though they don't cost you a thing, they still possess a certain exclusive cool factor. After all, the only way you can get a matchbook is to actually step inside that hotel, bar or restaurant."

The author went on to write: "The more obscure the better too. A roadside diner in California's wine country, the London cocktail lounge tucked away in a hidden courtyard, an old school power lunch spot in Washington, DC and one of the best taco joints in all of Texas. They're each so uniquely telling, it's no wonder they've become optimal Instagram fodder" For example, Instagram pages that feature ONLY advertising matches that are artfully posted by a gentleman named Charlie @matchbookdiaries have over 15,000 avid followers!

Cory expressed the unique feelings that he experiences when he views his match collection:"...The memories of those nights and who I spent them with come flooding back as soon as I see the colorful, graphic cover on the front of the matchbook or box".

ValetMagmatchbookart2

The article closes with an astute perspective from a collector of matches (called a "Phillumenist") about the businesses that continue to distribute their logo matches despite the country's ban on smoking by "...establishments still committed to offering them, know the value of making them interesting and eye-catching. The kind of swag you want to keep around long after your visit."
We at TheMatchGroup couldn't agree more!


For Immediate Release! TheMatchGroup Now Producing Custom "Retro Style" Feature Matches!

TheMatchGroup is Now Able to Produce Custom "Retro Style" Custom Printed Feature Matches for Your Business!

Call or email us at Strike

Feature Match Book with Printed Match Stems

Just like the sought after and highly prized vintage feature match books produced in the 1940's, '50's & '60's, TheMatchGroup is now offering Branded matchbooks with CUSTOM PRINTED INDIVIDUAL MATCH STEMS! We're also able to produce custom die cut shaped individual match stems as well!

Vintage DieCut Bowling Pin Feature Matches
Vintage DieCut Bowling Pin Feature Matches

GoTo GetMatches.com or call 800.605.7331 to inquire about designing and ordering your business' own custom printed feature matches today!


The New Yorker Magazine Instagram's Ephemera & Popularity Of Matchbooks!

The New Yorker Article Re. The Popularity of Instagramming Ephemera -Featuring Advertising Matches!
MARCH 24, 2015

Instagram’s Endangered Ephemera

@matchbookdiaries Instagram Page
@matchbookdiaries Instagram Page

www.instagram.com/matchbookdiaries

This terrific article references all stripes of ephemera that collectors post to Instagram and singles out the popularity of picturess of matches that are featured by users with thousand's of followers on the site.

An Instagrammer, Bill Rose (@junktype) was quoted: “Most of the objects in my feed are no bigger than a couple of inches wide. They are often so small that my phone has trouble focussing given the close range of my subject.
Confirming Bill Rose's point, another popular Instagrammer, Charles Clarke (@matchbookdiaries) [with almost 13,000 followers] who's page exclusively concentrates on pictures of matches who shoots his matchbooks against a white background was quoted: “I use the white background because it looks clean, and because you can scroll my profile page and it doesn’t look like there are any dividers between the photos. It looks like a big poster.”

All lot of graphic designers refer to Instagram as a means of being plugged into the latest trends in design and to provide inspiration.

The article's author, ALEXANDRA LANGE reached out to Ara Devejian (@LetterGetter), a creative director and by way of his background she quoted him stating: “[he] started his [Instagram account] when he moved to Los Angeles’s superlatively-signed Theatre District. Every day, I try to take a new route to work or wherever, especially going way out my way to discover new places on my bike or in the car, and in turn LetterGetter is the happy byproduct of that curiosity.” At first Devejian wanted to document typographic nightmares—the illegible, the mishandled—but, as with most Instagram accounts, things swung over to the positive. The platform’s users have such a strong preference for things that are pretty (however you define it) that it’s difficult to swim against the tide of posting “bests” rather than “worsts.” “@LetterGetter helps inform some of the typographic projects I work on,” Devejian said, “like the title card I designed for Gymkhana 7. The style of the photos is intentionally flat or sparse in order to see the letterforms as they were conceived.” He goes on to say: “People have yelled at me—thinking I’m about to steal or break something—and then afterwards, realizing that I’m only taking pictures and admiring their car or whatever, tell me their life story,” Devejian says. “I’ve become painfully accustomed to just how fleeting signage is. It’s made me wonder whether I should become some sort of advocate for preservation, in attempt to postpone their inevitable disappearance.”

To order your branded matches go to GetMatches.com  Check out TheMatchGroup's Instagram Page

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