The New York Times MATCHBOOK ADS Succeed For Lawyer

New York Times MATCHBOOK ADS Succeed For Lawyer

http://www.nytimes.com/1985/08/18/nyregion/matchbook-ads-succeed-for-lawyer.html?smid=pl-share

A clipping of an old New York Times article circa early '90's featuring Edward Horn, a New York lawyer who stated that he doesn't believe in promoting smoking but was thrilled with the ROI that his law firm's advertising matches provided. They proved their effectiveness as a targeted distributed form of advertising. After he compared the money that he'd spent on radio and print advertising campaigns, he was surprised that those campaigns brought in far fewer new clients than from the volume of calls that he received from people who received his advertising matchbooks!
Order your advertising matches from TheMatchGroup at www.getmatches.com or Call 800 605 7331 now!


NEW YORK TIMES Magazine Article Who Made That? -Striking on the Modern Matchbook

NEW YORK TIMES Magazine Article Who Made That? -Striking on the Modern Matchbook

Fun Match Fact: Who Invented the strike on cover match book?

"...Joshua Pusey, a lawyer and the inventor of the modern toboggan, patented a folded piece of cardboard carrying matches and a striker in 1892. .... legend suggests it had more to do with vanity than with safety. “I heard that he was a patent attorney and was always wearing suits and vests,” explains Mark Bean, President of the match division of New Hampshire’s D. D. Bean & Sons Company, which has been in the trade since 1938. “And that the box of wooden matches was bulky and awkward to carry around.”

Go to: TheMatchGroup to purchase your own custom branded advertising matches! 800.605.7331


NY Times Article 3/24/12 MATCHES AS MEMORIES

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NY Times Article 3/24/12 MATCHES AS MEMORIES

A terrific mention in the Sunday Times Magazine "Matches as Memories"

"They were once ephemera -written on, burned up in the space of a weekend -but they're now a keepsake."

"In a way, they are the perfect hotel hotel souvenirs, and also the most anachronistic -having been left essentially unchanged since the bygone days of steamer trunks...."

CALL 800.605.7331 TheMatchGroup to order YOUR company's branded matches!

Advertising Matches AREN'T JUST Used for Smoking!

imgresA week doesn't go by here at TheMatchGroup headquarters without a potential customer commenting "why would I need to buy branded matches to advertise my business since nobody smokes anymore and I don't want to promote smoking?" Let me make this one point clear once and for all: Advertising Match books and Match boxes's primary role aren't for use as cigarette smoking accessories! Most smokers rely upon pocket lighters, not matches!

Matches provide one of mankind's essential needs fire -in a handy pocket sized package. Matches serve as a functional business card that promote your business until the last strike! In comparison to standard business cards, matches have proven longevity as they're retained until they are used up (and frequently kept beyond the last strike as a collectible or memento). After they're taken, business cards are put in a person's back pocket then forgotten ultimately to end up being destroyed in their next week's laundry!

Matches are primarily used as a household item; to light candles, incense, fireplaces, gas stoves, gas pilot lights, bar-b-que grills, Flying Wish Paper, as a bathroom "air freshener" and most importantly, are essential for use during power outages and emergencies. What with all of severe storms that we've been experiencing all over the US and the extended loss of power that's affected a majority of the population as a result, one can easily appreciate raiding their pile of restaurant matches that they've collected in a large bowl that's kept in the family room!

To order your business' branded advertising matches go to: TheMatchGroup or call us at 800.605.7331


www.TheMatchGroup.com offers Branded Match Books, Match Boxes, Cocktail Napkins and Bar Coasters

www.TheMatchGroup.com offers Branded Match Books, Match Boxes, Cocktail Napkins and Bar Coasters

Some examples of recent clients' branded matches, coasters and napkins that were produced by https://getmatches.com