LIGHT MY FIRE: THE match book MAKES A CULTURAL COMEBACK.
Great feature about the resurgence of match books that are now being used by the entertainment and retailing industries to promote their bands and their brands!
AS THE SMOKE CLEARS FROM BARS AND RESTAURANTS, MATCHBOOKS FIND NEW INDUSTRIES -- FROM FASHION TO MUSIC -- TO CALL HOME.
Juicy Couture has had original designs created to sell in stores, and music venues. Many Indie, Hip Hop and Rock Bands have started handing matchbooks out at gigs out in place of pricey T-shirts.
"Fire speaks so instantly to life," says Yael Alkalay, founder of Red Flower, a New York bath-and-body company. After suffering a stroke more than a decade ago at age 26, Alkalay recovered and started the company with a newfound appreciation for the everyday. Aside from coupling matches with the purchase of candles, Red Flower hands out 50,000 matchbooks to customers each year as mementos of the store. "Matches have a certain charm," she says. "If you've got them, you've got light, you've got warmth."
To place your order to put a light on your business or band get in touch with TheMatchGroup or call one of our expert match makers at 800.605.7331 and get in on the ”Hot Match on Striker Action” that's happening right now!
1960's Fluxus Art Movement founded by Beck's Grandfather Al Hansen, was based upon the repurposing of ordinary junk & detritus and the creation of art that took the form of wave forms, and model towers created using burnt matches and match books, cigarette butts, old envelopes, used Hershey Bar wrappers, old envelopes, German beer coasters, found print advertising, erotica and politics held together with glue.
Al Hansen also wrote performative texts and intermedia poems from stream-of-consciousness remembrances of war and peace influenced by John Cage to instructions of "Happenings", or "Crazy Theatre" that Al founded in the late 50's. In the late '60's he collaborated with Andy Warhol and John Lennon.
With input from Yoko Ono he devised a Fluxus performance that involved pushing a piano off a high roof and recording the sound of hitting the ground and called it the Yoko Ono Drop. The act of pushing the piano off the roof of a building would seem to be a Happening/Event Art and the recording of it's impact and selling cassettes would be Fluxus.
Al transformed the ordinary detritus of consumer society turning the images back on themselves to better re-evaluate their contrived beauty
Beck Hansen's music is an extension of and is greatly influenced by his Grandfather's work. The song on his 90's album Odelay "Two turntables and a Microphone" is the audio equivalent of his Grandfather's cut and paste collages. Through the use of music samples and jumbled vocals, Beck's music places a spotlight on the imperfection and transience of all that is tangible and intangible.
If you would like to order your business' work of modern match art please check out the "Hot Match on Striker Action" at :TheMatchGroup or call one of our match artists in residence at 800.605.7331 to create your unique & collectible branded matches!
REASONS WHY match ADVERTISING SHOULD PAY YOU WELL! Reprint of Match Corp. of America match salesman's promotional flyer for selling Advertising Matches from 1961.
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Words of wisdom, circa 1961 that are still relevant to this day! "Every Light Exposes Your Message... Twice Per Light when you advertise on the outside cover and the inside cover" Repetition! -gives your message hard hitting impact that builds sales -and profits!
Order your business' branded advertising matches from TheMatchGroup so that you can experience the hard hitting impact that will increase your sales and profits. Call one of our expert "match mavens" now at 800.605.7331.
