LIGHT MY FIRE: THE MATCH BOOK MAKES A CULTURAL COMEBACK
FAST COMPANY article from February 4, 2011 Light My Fire: The Match Book Makes a Cultural Comeback
LIGHT MY FIRE: THE match book MAKES A CULTURAL COMEBACK.
Great feature about the resurgence of match books that are now being used by the entertainment and retailing industries to promote their bands and their brands!
AS THE SMOKE CLEARS FROM BARS AND RESTAURANTS, MATCHBOOKS FIND NEW INDUSTRIES -- FROM FASHION TO MUSIC -- TO CALL HOME.
Juicy Couture has had original designs created to sell in stores, and music venues. Many Indie, Hip Hop and Rock Bands have started handing matchbooks out at gigs out in place of pricey T-shirts.
"Fire speaks so instantly to life," says Yael Alkalay, founder of Red Flower, a New York bath-and-body company. After suffering a stroke more than a decade ago at age 26, Alkalay recovered and started the company with a newfound appreciation for the everyday. Aside from coupling matches with the purchase of candles, Red Flower hands out 50,000 matchbooks to customers each year as mementos of the store. "Matches have a certain charm," she says. "If you've got them, you've got light, you've got warmth."
To place your order to put a light on your business or band get in touch with TheMatchGroup or call one of our expert match makers at 800.605.7331 and get in on the ”Hot Match on Striker Action” that's happening right now!
Video Highlighting the Colorful History of Match Advertising! Design Your Company's Own Branded Matches Today!
[youtube=http://youtu.be/JVGQm0QiT9U]
Video Highlighting the Colorful History of Match Advertising and Philluminy (match collecting).
Design Your Company's Own Branded Matches Today!
Call TheMatchGroup at 800.605.7331 and order your promotional matches. After proof approval, expect them to ship in about 10 working days!
Beck Hansen's (The Rock Musician) Book About His Grandfather, The Artist Al Hansen Titled: "Beck & Al Hansen Playing With Matches"
Beck Hansen's (Rock Musician) Book About His Grandfather, The Artist Al Hansen Titled:
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- Beck & Al Hansen Playing With
1960's Fluxus Art Movement founded by Beck's Grandfather Al Hansen, was based upon the repurposing of ordinary junk & detritus and the creation of art that took the form of wave forms, and model towers created using burnt matches and match books, cigarette butts, old envelopes, used Hershey Bar wrappers, old envelopes, German beer coasters, found print advertising, erotica and politics held together with glue.
Al Hansen also wrote performative texts and intermedia poems from stream-of-consciousness remembrances of war and peace influenced by John Cage to instructions of "Happenings", or "Crazy Theatre" that Al founded in the late 50's. In the late '60's he collaborated with Andy Warhol and John Lennon.
With input from Yoko Ono he devised a Fluxus performance that involved pushing a piano off a high roof and recording the sound of hitting the ground and called it the Yoko Ono Drop. The act of pushing the piano off the roof of a building would seem to be a Happening/Event Art and the recording of it's impact and selling cassettes would be Fluxus.
Al transformed the ordinary detritus of consumer society turning the images back on themselves to better re-evaluate their contrived beauty
Beck Hansen's music is an extension of and is greatly influenced by his Grandfather's work. The song on his 90's album Odelay "Two turntables and a Microphone" is the audio equivalent of his Grandfather's cut and paste collages. Through the use of music samples and jumbled vocals, Beck's music places a spotlight on the imperfection and transience of all that is tangible and intangible.
If you would like to order your business' work of modern match art please check out the "Hot Match on Striker Action" at :TheMatchGroup or call one of our match artists in residence at 800.605.7331 to create your unique & collectible branded matches!
HOW IT'S MADE, MATCHES. A very informative video featuring how matches are made. Filmed at D.D. Bean and Sons in NH.
HOW IT'S MADE, MATCHES.
A very informative video featuring how matches are made. Filmed at D.D. Bean and Sons in NH.
Check it out!
[youtube=http://youtu.be/T2-aioCAjOE]
MATCHBOX FOOD RESTAURANT GROUP -Partner Endorses the Effectiveness of Match Advertising!
MATCHBOX FOOD RESTAURANT GROUP Strongly Believes in the Effectiveness Match Advertising
Excerpts from article written in the Washington CITY PAPER March 27, 2012
However antiquated the once common eatery freebies now seem, the things are an essential part of Smith & Co.'s branding. Every table at your local Matchbox Restaurant Group location, for example, is embedded with the [match] boxes as part of the decor. You'll find all sort of themes including Elvis, Hello Kitty, and Star Wars, among others.
Perry Smith, a principal partner of Matchbox Food Group says the company spends thousands of dollars on the logo-emblazoned complimentary flame starters..."And customers usually just don’t nab one, they literally grab handfuls of them. ... we go through thousands of them a year”... Smith says. "That’s what people expect. It’s probably our best form of advertising for what we do.”
To get in on the ”Hot Match on Striker Action” and promote your business with branded matches go to:TheMatchGroup or call one of our match mavens at 800.605.7331 to guide you through the process of placing your order!