Promotional Flyer Circa 1980's Universal Match Corp. Targeted to Hotels

Promotional Flyer Circa 1980's Universal Match Corp. Targeted to Hotels
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In 1987, When I first started my career in the Advertising Match business, I was the Regional Sales Manager at Universal Match Corporation. Universal Match was considered the "Rolls Royce" highest quality standard in the match industry back then. During the time I was there and prior to their liquidation in 1991, they employed over 70 direct outside sales people covering all 50 states in the U.S. who were dedicated exclusively to selling only advertising match books and match boxes!

This is a copy of  one of their many targeted sales person "leave behind" flyers that would have been distributed to all hotels, motels and resorts. "MATCH YOUR_, _, _, _, _, YOUR NAME WITH MORE BUSINESS."

The flyer suggested how branded matches should have been distributed throughout the entire hotel's property during that period:

in their guest rooms (all were smoking rooms back then), at their restaurants and lounges, conference rooms, concierge desk, valet, room service and bellman stations, etc. I love their tag line: UNIVERSAL MATCH. THE BRIGHT REMINDER.

If you're considering placing an order for your business' branded match books or match boxes please GoTo: TheMatchGroup or give us a call at 800.605.7331 and we'll provide the spark that will ignite your brand!


NEW YORK TIMES Magazine Article Who Made That? -Striking on the Modern Matchbook

NEW YORK TIMES Magazine Article Who Made That? -Striking on the Modern Matchbook

Fun Match Fact: Who Invented the strike on cover match book?

"...Joshua Pusey, a lawyer and the inventor of the modern toboggan, patented a folded piece of cardboard carrying matches and a striker in 1892. .... legend suggests it had more to do with vanity than with safety. “I heard that he was a patent attorney and was always wearing suits and vests,” explains Mark Bean, President of the match division of New Hampshire’s D. D. Bean & Sons Company, which has been in the trade since 1938. “And that the box of wooden matches was bulky and awkward to carry around.”

Go to: TheMatchGroup to purchase your own custom branded advertising matches! 800.605.7331


NY Times Article 3/24/12 MATCHES AS MEMORIES

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NY Times Article 3/24/12 MATCHES AS MEMORIES

A terrific mention in the Sunday Times Magazine "Matches as Memories"

"They were once ephemera -written on, burned up in the space of a weekend -but they're now a keepsake."

"In a way, they are the perfect hotel hotel souvenirs, and also the most anachronistic -having been left essentially unchanged since the bygone days of steamer trunks...."

CALL 800.605.7331 TheMatchGroup to order YOUR company's branded matches!

Advertising Matches AREN'T JUST Used for Smoking!

imgresA week doesn't go by here at TheMatchGroup headquarters without a potential customer commenting "why would I need to buy branded matches to advertise my business since nobody smokes anymore and I don't want to promote smoking?" Let me make this one point clear once and for all: Advertising Match books and Match boxes's primary role aren't for use as cigarette smoking accessories! Most smokers rely upon pocket lighters, not matches!

Matches provide one of mankind's essential needs fire -in a handy pocket sized package. Matches serve as a functional business card that promote your business until the last strike! In comparison to standard business cards, matches have proven longevity as they're retained until they are used up (and frequently kept beyond the last strike as a collectible or memento). After they're taken, business cards are put in a person's back pocket then forgotten ultimately to end up being destroyed in their next week's laundry!

Matches are primarily used as a household item; to light candles, incense, fireplaces, gas stoves, gas pilot lights, bar-b-que grills, Flying Wish Paper, as a bathroom "air freshener" and most importantly, are essential for use during power outages and emergencies. What with all of severe storms that we've been experiencing all over the US and the extended loss of power that's affected a majority of the population as a result, one can easily appreciate raiding their pile of restaurant matches that they've collected in a large bowl that's kept in the family room!

To order your business' branded advertising matches go to: TheMatchGroup or call us at 800.605.7331


www.GetMatches.com recommends MatchbookTraveler.com

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Hey fellow philluminists! Check out this cool site that provides a listing of establishments from all over the U.S.who generously provide custom branded matches to their customers for use as "functional business cards" for their businesses and match collectors use as a source to plan their next meal! Tell them that Kingmatch from TheMatchGroup sent ya!

A huge following of match cover lovers and collector organizations have kept the "flame" of match collecting alive over the past 100 years such as: Empire Matchcover ClubRathkamp Matchcover Society, and Liberty Bell Matchcover Club

Get in touch to place your order for your own branded matches for your business today from TheMatchGroup at http://www.thematchgroup.com and GET LISTED!

www.Matchbooktraveler.com can be contacted by e-mail at jxw22000@yahoo.com.