Fantastic Article about the remarkable story and journey of match advertising with references to some remarkable "moments in match history" Under The Influence
Vintage Wrigley Spearmint Gum Advertising Match Book They were the first company to utilize matches in a National Advertising Campaign.
To order your Buisiness' own branded match books get in touch with one of our "matchmakers" at TheMatchGroup or call 1-800.605.7331 TODAY!
Joseph Martinez Oil Painting using the inside covers of match books as his canvas!
A fascinating re-purposing of Paper match books that are used by the artist Joseph Martinez to create original life like oil paintings as mini works of pocket fine art!
Check out the video montage of Joseph's fascinating work on Vimeo:
Every week we'll be featuring the best in Vintage Match Book covers, as well as our "Board of Fame" featuring a range of whimsical and uniquely designed TheMatchGroup clients' matches!
Since we at TheMatchGroup are long time match collectors, it was natural for us to curate our Pinterest "Boards" by advertising themes such as:
So be sure to get in on the ”Hot Match on Striker Action” and call our team at TheMatchGroup 800.605.7331 to design your business's functional business cards, otherwise known as advertising matches!
Match book collecting is a fun and inexpensive way to create a visual record of your favorite destinations and worldwide travel.
During it's heyday from the 1940's-70's, matchbooks were available and distributed by a wide range of businesses for advertising such as flower shops, dry cleaners, car dealers, jewelry stores, dress shops, funeral homes and airlines, as well as by businesses to promote their wares and services to other businesses with highly detailed and artistically renderings of their products emblazoned on their match covers !
Today, matches are distributed for free as "functional business cards" by your favorite restaurants, hotels, as well as candle retailers and cigar and men's gift shops. While local bans on smoking have had an effect on reducing the number of businesses that used to distribute their matchbooks to their patrons, a resurgence and appreciation for the whimsical and usefulness of matchbooks as a collectible has seen a reversal in this trend.
While many matchbooks are very elaborately designed and are "little works of art", the value of your matchbook collection is measured by the memories at the time in which you collected them. The true beauty of the match collecting hobby lies not only with their practical use around the home but also in the way that they can act as a memento of unique experiences as well your personal stories surrounding those experiences. Getting started collecting matchbooks is easy to do and a display of colorful matches never fails to provide a great conversation piece when entertaining!
Get in on the ”Hot Match on Striker Action” and goto: TheMatchGroup or call one of our match mavens at TheMatchGroup's world headquarters located in Little Falls, NJ at 800.605.7331 to design your business' own branded advertising match books or boxes right now!
Still a Timely Article Written a Few Years Ago on the Website RestaurantOwner.com
"...consider every little branded item as a mini billboard"
Here's an excerpt from the article:
...It seems that we use every square inch of space these days -- even on our clothing -- to advertise our services. However, people notice them and are usually pleased when they learn about a good service or product.
"Ad specialties" are items such as [matches, coasters, napkins, paper to go bags], pens, hats, or T-shirts with your restaurant's name, logo and sometimes address, phone number or Web site printed on them. No matter how small your restaurant, promo specialties are within your budget.
Every restaurant can use ad specialties, but before you order 500 baseball caps with your restaurant's name and logo on them, consider the pros and cons. Make sure you spend your money in the best possible way.
Applications
Ad specialties can range from matches to active wear, breath mints with your restaurant's logo printed on the wrapper to custom etched shot and wine glasses. Regardless of the item, the goals of ad specialty items are always the same:
First, you provide a useful gift to your customer to appreciate, enjoy, and, most importantly, identify with your business. While you can find ways to use these items to win over prospective customers, these items are most effective as tools to build repeat business from existing customers.
Second, promotional items help develop and cement a relationship, in the same way people give gifts to friends to strengthen their bonds. [Distribution of these] items also increase your share of "heart and mind" in the community, as your pens, mints, toothpicks, coasters and matches find their way into your customers' kitchens, offices, and classrooms, as [functional] reminders of (hopefully) their [enjoyable experience] at their favorite restaurants.
Third, your branded items will help reinforce your logo and [should] reflect your concept. While it seems like common sense, every ad specialty should prominently bear the business's name and logo....Consider every item a little billboard.
Place your order for your restaurant's functional business cards and table top promotional paper products such as coasters, napkins, toothpicks, branded sugar stick packets, breath mints, napkin bands, pens, as well as printed paper handle bags and at the same time get in on the ”Hot Match on Striker Action” by calling one of our "match makers" at 800.605.7331!
