Vanity Fair Magazine Feature FANFAIR July 2000 Issue "A Certain Flare" Celebrating the Resurgence of Match Advertising After Smoking Bans Were Implemented Throughout the U.S.

VANITY FAIR Magazine July 2000 Issue

FANFAIR ARTICLE "A CERTAIN FLARE" FEATURING the Resurgence of "Signature Matchbooks" [branded matches]

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This article celebrates the resurgence along with the relevance and effectiveness of branded restaurant matches right after several major cities had implemented their smoking bans, circa July 2000.
The article's writer Steve Garbarino, made the argument for restaurants to continue purchasing and distributing their decorative advertising matches for them to serve the important purpose of being used as an alternative [functional] business card.

The majority of the matches pictured in the article happened to be produced by Joe Danon such as PASTIS, MATCH, MOOMBA, JOE'S PUB, CAMPAGNA, BAR CODE, FLORENT, CAFE LOUP, ODEON, LEMON, BOND ST, RESTAURANT DANIEL and ASIA de CUBA.

Branded match boxes and match books act as viral advertising that are used as an effective method for recommending a restaurant by being passed by a person who had a pleasant dining experience at the restaurant to their friends and family.

Historically, advertising matches have always been treasured as collectibles and as mementos of good times and travels that continue to make their intended repetitive impression on the restaurants' clientele until the last match has been struck -and sometimes even years later!

To order your business' own branded matches call 800.605.7331 or goto TheMatchGroup Today!


Brides Magazine Feature on Decorative Wedding Matches for Favors

Brides Magazine Feature on Decorative Wedding Matches for Favors

Article from Brides magazine dated Nov 2005 Issue "411 BRIDES parties & planning"

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The feature represented 8 different decorative match boxes that were recommended and available at the time for the Bride to be to purchase for use as party favors and to pair with decorative candles.
The "Pink Stripe" patterned Cylindrical Style match box and the "Green Polka Dot" BXQ3 -20 stick Rectangular design match box were produced by the company UtilityHome where I was a partner with the very talented Graphic designer Susan Fisher. Susan was responsible for designing these two match boxes among dozens of other matches books and match boxes, as well as a range of decorative table top paper products that UtilityHome produced that included beverage coasters, place mats and breath mints for retail sale.

To order your business' own branded matches  goto:TheMatchGroup or call 800.605.7331 to speak with one of our match experts today!


Striking Images: Matchbook Advertising Article from UnderTheInfluence by CBC Rado

Fantastic Article about the remarkable story and journey of match advertising with references to some remarkable "moments in match history"     Under The Influence

Vintage Wrigley Spearmint Gum Advertising Match Book They were the first company to utilize matches in a National Advertising Campaign.
Vintage Wrigley Spearmint Gum Advertising Match Book
They were the first company to utilize matches in a National Advertising Campaign.

To order your Buisiness' own branded match books get in touch with one of our "matchmakers" at TheMatchGroup or call 1-800.605.7331 TODAY!

 


MATCHES Stogie Guys: Pass the Wooden Matches Please!

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Great testimonial about the benefits of using wooden matches vs. lighters!

STOGIE TIP: PASS THE WOODEN MATCHES

The slower process of lighting a fine cigar using wooden matches is a key part of the relaxation that's associated with slow-paced environment in which to enjoy your favorite smoke.

"....If you light a cigar properly, it could take three to four wooden matches – and upwards of several minutes – to establish a good light."

"... Mike Copperman of Bethesda Tobacco so graciously taught me, that’s all part of the cigar-smoking process. You see, taking time to properly light a fine stogie is a ritual that shouldn’t be rushed. Before the first puff, take in the aromas as the flame dances off the tobacco. Build the anticipation. After all, the cigar hobby is meant to be enjoyed in a relaxed, slow-paced environment."

"I can’t tell you how many times I’ve seen friends, acquaintances, and video bloggers butcher their cigars by flash-frying the foot. Where’s the ceremony or nostalgia in that? Besides, it’s hard to build anticipation in .02 seconds. Like I wrote before, please take time to smoke."

"...Please note that I write this not to offend or irritate, but only to prod. Maybe I’m just old fashioned, but I’m really turned off by all those fancy gadgets that have flooded the industry. Besides, why spend $470 on a torch that you’re just going to loose between the couch cushions – especially when you can pick up a pack of wooden matches for free every time you hit up a bar or restaurant?"

To get your own business' branded advertising wooden matches and to get in on the ”Hot Match on Striker Action”, call 800.605.7331 to speak with one of our "match mavens" who will guide you through the simple process at the TheMatchGroup .