SPY MAGAZINE MARCH 1990 SCOOP White House Matches MADE IN CANADA! with quote from Joe Danon
Hilarious mention in Spy Magazine March 1990 Naked City Column exposing the fact that the White House's Official Presidential match books (for then Pres. George Bush Sr,) were produced in Canada!
At that time, I was the NY Sales Manager at the now defunct Universal Match Corp. that had recently moved it's last remaining US match factory to Canada from Hudson NY. I was quoted in the article responding to the intrepid reporter's question re. "The ominous legend printed on the bottom of the White House's matches that stated "Made in Canada" and "the potential firestorm of controversy" that it may cause. I told him "that we made the type very small and discrete as we were aware that we were dealing with a national symbol so we took precautions."
Then the writer contacted the White House spokesperson and she acknowledged that the matches were foreign made but was otherwise tight lipped about the situation...
Spy Magazine was a very funny satirical publication. If you're a fan of The Daily Show with Jon Stewart, that magazine would be considered the journalistic equivalent to today's Daily Show.
Ahh good times, good times.
Call TheMatchGroup to order your branded matches at 800.605.7331. www.GetMatches.com.
The New York Times MATCHBOOK ADS Succeed For Lawyer
http://www.nytimes.com/1985/08/18/nyregion/matchbook-ads-succeed-for-lawyer.html?smid=pl-share
A clipping of an old New York Times article circa early '90's featuring Edward Horn, a New York lawyer who stated that he doesn't believe in promoting smoking but was thrilled with the ROI that his law firm's advertising matches provided. They proved their effectiveness as a targeted distributed form of advertising. After he compared the money that he'd spent on radio and print advertising campaigns, he was surprised that those campaigns brought in far fewer new clients than from the volume of calls that he received from people who received his advertising matchbooks!
Order your advertising matches from TheMatchGroup at www.getmatches.com or Call 800 605 7331 now!
NEW YORK TIMES Magazine Article Who Made That? -Striking on the Modern Matchbook
Fun Match Fact: Who Invented the strike on cover match book?
"...Joshua Pusey, a lawyer and the inventor of the modern toboggan, patented a folded piece of cardboard carrying matches and a striker in 1892. .... legend suggests it had more to do with vanity than with safety. “I heard that he was a patent attorney and was always wearing suits and vests,” explains Mark Bean, President of the match division of New Hampshire’s D. D. Bean & Sons Company, which has been in the trade since 1938. “And that the box of wooden matches was bulky and awkward to carry around.”
Go to: TheMatchGroup to purchase your own custom branded advertising matches! 800.605.7331
NY Times Article 3/24/12 MATCHES AS MEMORIES
NY Times Article 3/24/12 MATCHES AS MEMORIES
A terrific mention in the Sunday Times Magazine "Matches as Memories"
"They were once ephemera -written on, burned up in the space of a weekend -but they're now a keepsake."
"In a way, they are the perfect hotel hotel souvenirs, and also the most anachronistic -having been left essentially unchanged since the bygone days of steamer trunks...."
CALL 800.605.7331 TheMatchGroup to order YOUR company's branded matches!
Advertising Matches AREN'T JUST Used for Smoking!
A week doesn't go by here at TheMatchGroup headquarters without a potential customer commenting "why would I need to buy branded matches to advertise my business since nobody smokes anymore and I don't want to promote smoking?" Let me make this one point clear once and for all: Advertising Match books and Match boxes's primary role aren't for use as cigarette smoking accessories! Most smokers rely upon pocket lighters, not matches!
Matches provide one of mankind's essential needs fire -in a handy pocket sized package. Matches serve as a functional business card that promote your business until the last strike! In comparison to standard business cards, matches have proven longevity as they're retained until they are used up (and frequently kept beyond the last strike as a collectible or memento). After they're taken, business cards are put in a person's back pocket then forgotten ultimately to end up being destroyed in their next week's laundry!
Matches are primarily used as a household item; to light candles, incense, fireplaces, gas stoves, gas pilot lights, bar-b-que grills, Flying Wish Paper, as a bathroom "air freshener" and most importantly, are essential for use during power outages and emergencies. What with all of severe storms that we've been experiencing all over the US and the extended loss of power that's affected a majority of the population as a result, one can easily appreciate raiding their pile of restaurant matches that they've collected in a large bowl that's kept in the family room!
To order your business' branded advertising matches go to: TheMatchGroup or call us at 800.605.7331
Related articles
- www.GetMatches.com recommends MatchbookTraveler.com (kingmatch.wordpress.com)
- Match Books in the Movies and Music (kingmatch.wordpress.com)
- Process of Buying Advertising Matches (kingmatch.wordpress.com)
- Matches Starring in the Movies and Music (kingmatch.wordpress.com)