NEW Facebook Group Created for Fellow Lovers of Light (a.k.a. Match Collectors)

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All you Hard Core (and not so Hard Core) Match Collectors out there, please be sure to check out my new FB Group "Advertising Match Book & Match Box Collectors Group"

http://www.facebook.com/matchcollectorgroup

OLYMPUS DIGITAL CAMERALots of great pics of a sampling of #matchbooks and #matchboxes that Joe Danon and #TheMatchGroup have produced over the past 28 years! Please feel free to post pics of examples from your match collections. Enjoy!

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To order your business' own branded matches go to: www.GetMatches.com or CALL 800.605.7331 Today!


New York TImes Article: What Flying was Like Before The Smoke Cleared

Great Article from The New York Times February 23rd, 2015

What Flying Was Like Before the Smoke Cleared

Believe it or not, smoking was banned on domestic flights only 25 years ago!

PanAm First to fly the 747PanAm1970Superjet

 

Welcome aboard TWAPiedmont Airlines HoustonEastern Airlines

"It’s probably difficult for anyone who isn’t middle-aged or older to comprehend, but people could smoke cigarettes on airplanes until Feb. 25, 1990. That’s when the federal government, after years of pressure from a union, the Association of Flight Attendants, finally banned smoking on all but a handful of domestic flights over six hours in duration. Ten years later, smoking was prohibited on flights between the United States and foreign destinations. Today, virtually every commercial flight in the world is smoke-free."

Prior to that period from the beginning of air travel smoking was permitted on ALL FfLights -Domestic and International.
Here is a collection of airline advertising match books that were distributed in the airport terminals and on board the aircraft.

BOAC The Wprldwide AIRLINEOzark AirlinesBraniff AirwaysTWA AirlinesIcelandAirContinental air Lines

"The flight attendants union began fighting for a smoking ban in the late 1960s, against fierce opposition from the tobacco industry. “It was a real uphill battle,” Ms. Nelson said. “For us this was a workplace issue; we had members who were experiencing shortness of breath and all of the problems created by secondhand smoke, up to and including deadly diseases like lung cancer. We really were the tipping point that allowed for smoke-free workplaces in this country."

"Robin Koval, the president of Legacy, a nonprofit organization that works to discourage tobacco use among young people, said that flight attendants’ efforts were crucial in creating smoke-free workplaces for everyone."

Today, advertising matches are used for lighting candles, barbecues, fireplaces, camping -anywhere instant fire is needed! While those that smoke rely upon butane lighters to light their cigars or cigarettes.

To order your business' own branded #match books or #matchboxes contact TheMatchGroup or CALL 800.605.7331 TODAY!


Lion 21 Feature Matchbooks 1930's - 1940's

I've noticed that my blog posts that feature FEATUREMatchBooks with special printed match stems seem to receive a lot of hits!  I happened to stumble upon and repost this item from the blogger The Invisible Agent, who tastefully posted a nice collection of Lion Match Corp's 21 "Feature" #matchbooks that featured #printedmatchstems.

The Match Group is proud to announce that we now offer the a modern version of the "vintage" printed match feature option for you to promote your business! Feature match books are highly collectible and are a big hit on social media sites like Instagram and Pinterest!

We will be adding more info on our site.

In the meantime, here are some pics of 2 different style match books that we now offer that include optional special feature matches!

Contains either the standard width feature match stems or special die cut shaped matches that can also be custom printed!
contains 2 rows of 5 Special printed wider feature matches

MATCH BOOKS Used by Joseph Martinez to Create His Original Oil Paintings As Mini Works of Pocket Fine Art!

Joseph Martinez Oil Painting using the inside covers of match books as his canvas!
Joseph Martinez Oil Painting using the inside covers of match books as his canvas!

A fascinating re-purposing of Paper match books that are used by the artist Joseph Martinez to create original life like oil paintings as mini works of pocket fine art!

Check out the video montage of Joseph's fascinating work on Vimeo:

http://vimeo.com/61005800

To order your business' own little work of art goto: TheMatchGroup or call one of our Match Mavens at 800.605.7331 to design your branded match books.


Advertising Matches: Keepsakes or Relics?

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A vary retro style 40 Stem 3" Wide Paper Match Book produced for "Trailer Park Lounge" in NYC.

 KEEPSAKES: 1) TACTILE ADVERTISING

If offered, most people will gladly collect match books as they leave a restaurant or a retail business to save as a memento of their pleasant experience. They serve as a tangible reminder -what we like to call "functional business cards". Most importantly, from the restaurateur's/advertiser's perspective they act as a method for a satisfied customer to use to recommend their restaurant or business to their friends and family. Furthermore, these colorful & useful 3 dimensional pocket advertisers make much more of an impression serving as a token of thanks to your customers as opposed to the default plain one-dimensional non-functional business card that ends up being forgotten in their back pockets only to end up in next week's laundry!

 KEEPSAKES: 2) FOR USE AROUND THE HOUSE

Match Books DO NOT promote smoking because most smokers carry lighters. Recipients of a restaurant's advertising matches are pleased with the many uses that matches provide around the house such as: lighting the backyard grill, decorative candles, hurricane candles and birthday candles, their fireplace, their gas stove or relighting a gas pilot light. Plus, for over the past 110+ years, matchbooks have proven to be the most economical & most effective form of direct advertising for a business and are much more collectible than your basic business card. Many matches are collected and displayed at home, making them great conversation starters for one's guests!

You can rely upon TheMatchGroup for your business' own unique match advertising campaign! Call one of our match mavens at 800.605.7331 today to get started designing your business' own branded advertising match books or match boxes!