FEATURE MATCHES – Match Books with Colorful Images Printed Across Flattened Match Stems
ASSORTMENT OF VINTAGE “FEATURE” -MATCH BOOKS WITH CUSTOM PRINTED FLATTENED MATCH STEMS.
Branded Match Books serve as mementos from places that you’ve visited or vacationed at, make great keepsakes from cherished family events and obviously, are a convenient and reliable source of fire for lighting candles, fireplaces, barbecues, incense, igniting gas pilot lights, as well as an essential item for use when camping. To this day advertising matches remain as one of the most inexpensive and highest impact forms of advertising -serving as “Functional Business Cards” that are widely accepted by your customers for the uses mentioned above while at the same time serving to promote your business, product or service.
Over 60 years ago, match company salesman would pitch potential customers with the catchy phrase: “your match books act as 20 little salesmen” meaning that when each of the 20 individual matches (in a standard match book) was removed and struck by it’s user, it served as an opportunity to reinforce your company’s brand 20 times!
“You can’t beat match books for good, inexpensive advertising,” says John Williams, publicity manager of The American Matchcover Collecting Club. When traveling through the smallest towns, you should still be able to pick up matches from restaurants, hotels and businesses who still believe in the power of these economical “pocket billboards” to advertise their businesses.
Match cover collecting satisfies every collector’s urge to organize, classify, categorize and display .
In this post I’ll be featuring the highly collectible and unique FEATURE -match books with colorful images across flattened sticks. Lion Match Corporation was the first match manufacturer to design and produce the feature match book.
The first FEATURE match books were Giant Sized -about 4″ tall!
1936 Giant Feature Match Book advertising a Buick sponsored NBC Radio Show1936 Giant Feature Match Book a Buick Sponsored NBC Boxing Radio ShowEarly GE Giant Feature Match BookEarly General Electric Giant Feature Match Book with Selling Tips
There were also other special options that were later introduced such as special die cut match cover shapes offered to enhance the image of the advertising product by making it stand out with a 2 Dimensional look outside in addition to the feature -printed match stems inside:
’57 Pontiac Special Die Cut Feature Match Book’57 Pontiac Match Book with Feature printed match stems depicting an illustration of their new V8 Engine
And an example of a Political Feature Match Book:
Wendell Wilkie Printed Stem Feature Match Book “What the People Want”
For the first time in 40 years, The Match Group is proud to announce that we have an exclusive arrangement to produce several styles of highly collectible and sought out vintage #featurematches -customized with your logo and ad copy to promote your business!
You can rely upon TheMatchGroupto keep the flame of match advertising lit! Call one of our match mavens at 800.605.7331 today to design your business’ own branded advertising match books, match boxes or feature matchbooks!
