All you Hard Core (and not so Hard Core) Match Collectors out there, please be sure to check out my new FB Group "Advertising Match Book & Match Box Collectors Group"
Lots of great pics of a sampling of #matchbooks and #matchboxes that Joe Danon and #TheMatchGroup have produced over the past 28 years! Please feel free to post pics of examples from your match collections. Enjoy!
To order your business' own branded matches go to: www.GetMatches.com or CALL 800.605.7331 Today!
FANFAIR ARTICLE "A CERTAIN FLARE" FEATURING the Resurgence of "Signature Matchbooks" [branded matches]
This article celebrates the resurgence along with the relevance and effectiveness of branded restaurant matches right after several major cities had implemented their smoking bans, circa July 2000.
The article's writer Steve Garbarino, made the argument for restaurants to continue purchasing and distributing their decorative advertising matches for them to serve the important purpose of being used as an alternative [functional] business card.
The majority of the matches pictured in the article happened to be produced by Joe Danon such as PASTIS, MATCH, MOOMBA, JOE'S PUB, CAMPAGNA, BAR CODE, FLORENT, CAFE LOUP, ODEON, LEMON, BOND ST,RESTAURANT DANIEL and ASIA de CUBA.
Branded match boxes and match books act as viral advertising that are used as an effective method for recommending a restaurant by being passed by a person who had a pleasant dining experience at the restaurant to their friends and family.
Historically, advertising matches have always been treasured as collectibles and as mementos of good times and travels that continue to make their intended repetitive impression on the restaurants' clientele until the last match has been struck -and sometimes even years later!
To order your business' own branded matches call 800.605.7331 or goto TheMatchGroup Today!
Brides Magazine Feature on Decorative Wedding Matches for Favors
Article from Brides magazine dated Nov 2005 Issue "411 BRIDES parties & planning"
The feature represented 8 different decorative match boxes that were recommended and available at the time for the Bride to be to purchase for use as party favors and to pair with decorative candles.
The "Pink Stripe" patterned Cylindrical Style match box and the "Green Polka Dot" BXQ3 -20 stick Rectangular design match box were produced by the company UtilityHome where I was a partner with the very talented Graphic designer Susan Fisher. Susan was responsible for designing these two match boxes among dozens of other matches books and match boxes, as well as a range of decorative table top paper products that UtilityHome produced that included beverage coasters, place mats and breath mints for retail sale.
To order your business' own branded matches goto:TheMatchGroup or call 800.605.7331 to speak with one of our match experts today!
How Do You Display Your Advertising Match Collection?
In a Basket, as Oversized Brandy Snifter, a special Matchbook Display Rack Hung on the Wall, or a Matchbook Cover Scrap Book?
Despite all of the hand wringing and predictions of death of the restaurant Match Book in the narrow context of a world that discourages smoking, restaurants, hotels, clubs, candle makers, etc.are still willing and enthusiastic to continue the 120+ year old practice of creating and distributing their own "miniature works of art" to serve as "Functional Business Cards" in the form of their branded match books and match boxes.
In this period of intangible social networks and "feeds" consisting of Tweets, Facebook Updates, Instagram Pics, Foursquare Check ins, Google Searches, Yelp Reviews, etc., humans still crave something tangible and "offline" -an alternative to the flood of interruptions and distractions that technology and social media cause. In this day and age, the great majority of heavy social media users experience bouts of anxiety that sometimes leads to depression while attempting to keep up with the constant barrage of social media assaults (updates) on a minute by minute basis!
Match books and Match Boxes in their own "offline" tangible time tested way, act as link for the recipient to the experience of a time (pre-internet age) of genuine human contact that included face to face "social networking".
The FIRST Advertising Match Book. Promoting the Mendelson Opera Company's Performance with the Comedian Thomas Lowden.
Over the past 120 years since the first match book was hand printed and pasted back in 1889, by the manager of the Mendelson Opera Company who had the idea to buy 200 blank matchbooks for using to hand-print advertising messages and pictures of the opera’s leading players affixed to them, we continue to seek mementos such as advertising match books and match boxes as a means to maintain a consistent, reliable and tangible connection with our past experiences and events vs. the fleeting nature of social media with our latest Tweet, Face Book post or Instagram pic. that we post with the intention to memorialize a fleeting experience only to be pushed deeper and deeper to the "bottom" of the "feed" towards the inevitable march into further oblivion thus erasing any of the experience's "specialness" thus preventing us from revisiting that special experience as it continues further downstream as the flow of newer tweets, posts, pics and updates continue to be posted on top of it.
To order your business' own branded matches that is proven to stand the test of time, contact TheMatchGroup or call one of our match mavens at 800.605.7331 and we'll hook you up!
Lots of great pics of a sampling of #matchbooks and #matchboxes that Joe Danon and #TheMatchGroup have produced over the past 28 years! Please feel free to post pics of examples from your match collections. Enjoy!
