Beck Hansen's (The Rock Musician) Book About His Grandfather, The Artist Al Hansen Titled: "Beck & Al Hansen Playing With Matches"

Beck Hansen's (Rock Musician) Book About His Grandfather, The Artist Al Hansen Titled:

    • Beck & Al Hansen Playing With

Matches

 

CoverBeck&ALHansonPlayingWithMatches

1960's Fluxus Art Movement founded by Beck's Grandfather Al Hansen, was based upon the repurposing of ordinary junk & detritus and the creation of art that took the form of wave forms, and model towers created using burnt matches and match books, cigarette butts, old envelopes, used Hershey Bar wrappers, old envelopes, German beer coasters, found print advertising, erotica and politics held together with glue.

Al Hansen also wrote performative texts and intermedia poems from stream-of-consciousness remembrances of war and peace influenced by John Cage to instructions of "Happenings", or "Crazy Theatre" that Al founded in the late 50's. In the late '60's he collaborated with Andy Warhol and John Lennon.
With input from Yoko Ono he devised a Fluxus performance that involved pushing a piano off a high roof and recording the sound of hitting the ground and called it the Yoko Ono Drop. The act of pushing the piano off the roof of a building would seem to be a Happening/Event Art and the recording of it's impact and selling cassettes would be Fluxus.

PlayingWithMatches_ImageB

PlayingwithMatches_ImageA

Al transformed the ordinary detritus of consumer society turning the images back on themselves to better re-evaluate their contrived beauty

Beck Hansen's music is an extension of and is greatly influenced by his Grandfather's work. The song on his 90's album Odelay "Two turntables and a Microphone" is the audio equivalent of his Grandfather's cut and paste collages. Through the use of music samples and jumbled vocals, Beck's music places a spotlight on the imperfection and transience of all that is tangible and intangible.

If you would like to order your business' work of modern match art please check out the "Hot Match on Striker Action" at :TheMatchGroup or call one of our match artists in residence at 800.605.7331 to create your unique & collectible branded matches!


HOW IT'S MADE, MATCHES. A very informative video featuring how matches are made. Filmed at D.D. Bean and Sons in NH.

HOW IT'S MADE, MATCHES.
A very informative video featuring how matches are made. Filmed at D.D. Bean and Sons in NH.

Check it out!
[youtube=http://youtu.be/T2-aioCAjOE]


MATCHBOX FOOD RESTAURANT GROUP -Partner Endorses the Effectiveness of Match Advertising!

MATCHBOX FOOD RESTAURANT GROUP Strongly Believes in the Effectiveness Match Advertising

Excerpts from article written in the Washington CITY PAPER March 27, 2012

TedsBulletin

However antiquated the once common eatery freebies now seem, the things are an essential part of Smith & Co.'s branding. Every table at your local Matchbox Restaurant Group location, for example, is embedded with the [match] boxes as part of the decor. You'll find all sort of themes including Elvis, Hello Kitty, and Star Wars, among others.

Perry Smith, a principal partner of Matchbox Food Group says the company spends thousands of dollars on the logo-emblazoned complimentary flame starters..."And customers usually just don’t nab one, they literally grab handfuls of them. ... we go through thousands of them a year”... Smith says. "That’s what people expect. It’s probably our best form of advertising for what we do.”

To get in on the ”Hot Match on Striker Action” and promote your business with branded matches go to:TheMatchGroup or call one of our match mavens at 800.605.7331 to guide you through the process of placing your order!


REASONS WHY MATCH ADVERTISING SHOULD PAY YOU WELL! Reprint of Match Salesman's Promo Flyer for Advertising Matches from 1961

REASONS WHY match ADVERTISING SHOULD PAY YOU WELL! Reprint of Match Corp. of America match salesman's promotional flyer for selling Advertising Matches from 1961.

page one
page one
Page 2
Page 2

Words of wisdom, circa 1961 that are still relevant to this day! "Every Light Exposes Your Message... Twice Per Light when you advertise on the outside cover and the inside cover" Repetition! -gives your message hard hitting impact that builds sales -and profits!

Order your business' branded advertising matches from TheMatchGroup so that you can experience the hard hitting impact that will increase your sales and profits. Call one of our expert "match mavens" now at 800.605.7331.


Where Did the Term "Three on a Match" Originate?

Where Did the Term "Three on a Match" Originate that implies that it's bad luck to light three wooden tapers or cigarettes with one match from a match box?

THREE ANSWERS:

1) Three is the symbol of the Holy Trinity.

To make mundane use of a match was to defile its sanctity and to transgress holy scripture. Man would invite disaster and put himself into the power of the 'evil one.' Thus, the use of a single match or lit wooden taper, would light the fires of Hell for one's own soul.

2) Self-protection in time of war.

The superstition first arose among British troops during the Crimean War. British soldiers, entrenched against Dutch foes in the Boer War, learned by bitter experience of the danger of lighting three cigarettes from one match. When the men thriftily used one match to serve three of them, they gave the Boer Sniper time to spot the light, take aim and fire to kill 'the third man'.

3) Ivar Kreuger, the President of The Swedish Match Company who was known as the 'match king', certainly did not create the term or the superstition surrounding it, as it has been alleged back in the 1930's. But he certainly exploited the term to promote sales for his company's matches! He surmised that most people, innately thrifty, were not using enough of his matches through their habit of conserving them by using a single match to light multiple candles, cigarettes, etc. After his successful campaign perpetuating the superstition of the wartime precaution and it's association with the mortal consequences of using just one match, he earned millions of pounds of profit for his company by greatly increasing sales of his Swedish Matches.

There was also a famous movie Three on a Match
That was based upon the story of three friends from childhood, Mary, Ruth, and Vivian, who meet again as young adults after some time apart. They each light a cigarette from the same match and discuss the superstition that such an act is unlucky and that Vivian, the last to light her cigarette, will be the first to die.

Make sure to load up and avoid the curse of THREE ON A MATCH by buying your own batch of branded matches for your business from TheMatchGroup or call one of our experienced "match makers" at 800.605.7331.