AMC's New Show "Better Call Saul" Featured An Advertising Matchbook In It's First & Second Episodes!

The first & second episodes of AMC's New Show "Better Call Saul" Featured An Advertising Matchbook as a major plot device!

This new Spinoff from AMC's hit series Breaking Bad has the makings of another big hit!

better Call Saul

If you watched the first episode that was broadcasted 2/8 and the 2nd episode on 2/9, Jimmy McGill's (who will later change his name to Saul Goodman) advertising matchbook was used as a major plot device. The matchbook was prominently displayed with the logo & ad copy "JAMES M. MCGILL A Lawyer You Can Trust" being advertised on his matchbook. It was pointed out to him that his advertising matchbook caused a conflict of interest with a much larger law firm that happened to include his brother's same surname "McGill" as being listed as one of it's founding partners in the larger firm's name! So his brother advised him to change the name of his practice and use his new name for printing on his matches!

JamesMMcGill-frontCover JamesMMcGill-Inside

Then in the second episode, his advertising match book SAVED HIS LIFE when he was about to be wacked by a drug gang!

Whether your business is a law firm, restaurant, candle maker or tobacconist: "Better Call The Match Group" at 800.605.7331 for (S)ALL of your Advertising Match and Promotional Product needs! GoTo:
getmatches.com
Today!


Striking Images: Matchbook Advertising Article from UnderTheInfluence by CBC Rado

Fantastic Article about the remarkable story and journey of match advertising with references to some remarkable "moments in match history"     Under The Influence

Vintage Wrigley Spearmint Gum Advertising Match Book They were the first company to utilize matches in a National Advertising Campaign.
Vintage Wrigley Spearmint Gum Advertising Match Book
They were the first company to utilize matches in a National Advertising Campaign.

To order your Buisiness' own branded match books get in touch with one of our "matchmakers" at TheMatchGroup or call 1-800.605.7331 TODAY!

 


MATCH BOOKS Used by Joseph Martinez to Create His Original Oil Paintings As Mini Works of Pocket Fine Art!

Joseph Martinez Oil Painting using the inside covers of match books as his canvas!
Joseph Martinez Oil Painting using the inside covers of match books as his canvas!

A fascinating re-purposing of Paper match books that are used by the artist Joseph Martinez to create original life like oil paintings as mini works of pocket fine art!

Check out the video montage of Joseph's fascinating work on Vimeo:

http://vimeo.com/61005800

To order your business' own little work of art goto: TheMatchGroup or call one of our Match Mavens at 800.605.7331 to design your branded match books.


MATCH BOOKS used by Mike Bell to Create His 3D Portraits!

Except from the Offbeat Earth blog

Gene Simmons from KISS
geneSimmonsmatchartArtist Mike Bell has found yet another use for match books by turning them into 3-D portraits that are just flat-out cool.

A very creative use of match books!! Little works of 3D art portraits created by Mike Bell. He uses all the parts of the match book: the inside cover as his blank "canvas" and then adds parts of each of the individual match stems to create his mini 3D Masterpieces!

Check out some of his work:BATMAN
batman-500x579 Dracula
dracula-500x535 Elton John
elton-john-500x539Jack Nicholson
Jack-500x575Johnny Dep
Johnny-500x598

Make sure your business gets in on the current”Hot Match on Striker Action” by contacting TheMatchGroup at 800.605.7331 for one of our match mavens to create your own work of art to promote your business' brand!


LIGHT MY FIRE: THE MATCH BOOK MAKES A CULTURAL COMEBACK

FAST COMPANY article from February 4, 2011 Light My Fire: The Match Book Makes a Cultural Comeback

Image

LIGHT MY FIRE: THE match book MAKES A CULTURAL COMEBACK.

Great feature about the resurgence of match books that are now being used by the entertainment and retailing industries to promote their bands and their brands!

AS THE SMOKE CLEARS FROM BARS AND RESTAURANTS, MATCHBOOKS FIND NEW INDUSTRIES -- FROM FASHION TO MUSIC -- TO CALL HOME.

Juicy Couture has had original designs created to sell in stores, and music venues. Many Indie, Hip Hop and Rock Bands have started handing matchbooks out at gigs out in place of pricey T-shirts.

"Fire speaks so instantly to life," says Yael Alkalay, founder of Red Flower, a New York bath-and-body company. After suffering a stroke more than a decade ago at age 26, Alkalay recovered and started the company with a newfound appreciation for the everyday. Aside from coupling matches with the purchase of candles, Red Flower hands out 50,000 matchbooks to customers each year as mementos of the store. "Matches have a certain charm," she says. "If you've got them, you've got light, you've got warmth."

To place your order to put a light on your business or band get in touch with TheMatchGroup or call one of our expert match makers at 800.605.7331 and get in on the ”Hot Match on Striker Action” that's happening right now!