Here are some quotes from the article written BY SCOTT REITZ
"Some of the matchbook memories are more visceral than others. A blue box marks a memorable dinner I had with my mom at Zatinya in D.C. A black one with thin white lettering marks a birthday party where all my friends gathered to mark my third decade of not dying. I like those matches for far more than candle-lighting. Digging through the bowl is like paging through a photo album filled with my life's great meals.
... the business cards that have replaced [restaurants'] boxes don't have the same appeal. I'll grab one when I walk into a restaurant, but then it just sits in my wallet until the corners round and I dump them out on my dresser like playing cards. The restaurant Rolodex doesn't have nearly the romance as my bowl of matches. I need that strike of sulfur to ignite my memories.
In addition to being the President of TheMatchGroup, Joseph Danon has been a avid collector of vintage advertising Match books -amassing a collection comprised of tens of 1,000's of vintage advertising match books dating back over 100 years!
Well, while sifting through his collection, Mr, Danon found this well preserved Oldsmobile Motor Works Advertising Dept. Cover Letter dated March 12, 1928.
Original Oldsmobile Motor Works Cover Letter Announcing Co-operative Dealership Marketing Program
The purpose of the letter was to present a novel & low lost Match book advertising co-operative promotional program to be offered all Oldsmobile dealerships for them to participate by reserving the back of the match cover for them to advertise their dealership's name, address, telephone advertising copy under the OLDSMOBLE LOGO between the space above the tag line "A Match for Any Car". Depicted on the front cover was an eye catching full color illustration of a new Oldsmobile model for 1928 with the slogan "The FINE CAR OF LOW PRICE"l Match book.
The cost for the dealer to participate in this co-operative advertising program was the princely sum of .00415 per match book! To underscore the effectiveness of this co-operative advertising program, Oldsmobile as well as the majority of other car manufactures continued to offer this very effective and low cost advertising program to their dealerships up until the late 1980's!
1928 Oldsmobile Motor Works Match Book (front) Cover Presentation for Dealership Co-operative Advertising ProgramOldsmobile 1959 Super 88 Holiday Coupe Co-operative advertising match book
Fast forward 87 years later and TheMatchGroup continues this produce similar co-operative advertising match programs by partnering with many national/international brands such as Davidoff of Geneva, Drew Estate and General Cigar as well as many larger Candle Manufactures using their branded match books and match boxes as means to share the cost of and advertise co-operatively with their retail outlets!
For all of your branded match book and Match box needs GoTo: TheMatchGroup or call one of our match makers at 800.605.7331 to design and order your own logo's matches today!
Please take the time to visit www.GetMatches.com and check out our interactive tools to upload your logo and create your own match book and match box art layout designs!
TheMatchGroup was founded to provide the most efficient & responsive customer service, while offering the LOWEST Factory-Direct Prices and the Quickest Delivery Time in the industry. We produce the highest quality matches and promotional tabletop paper products at low factory direct costs. We offer the fastest order turnaround on the most popular domestically produced match books and boxes – from “proof to product” in a blazing 15 days!
With over 30 years in the industry, company founder Joe Danon's passion and devotion to the historic importance, whimsy and efficacy of match advertising is unrivaled. His devoted and loyal clientele have long benefited from his “Love of Light,” graphic design expertise and unparalleled product knowledge.
We bet you'll never guess what was valued at as much as $3,000 on a recent episode of "Pawn Stars..."
Matchboxes. Wait, what?!
But wait, these weren’t just any old matchboxes — they were from Led Zeppelin’s legendary Boeing 720 plane, The Starship One. (Video via YouTube / Thanasis Papadimitrou)
"If you framed them up and presented them well, $2,500 to $3,000 dollars for these," said Warwick on "Pawn Stars.""$2,500 might seem like a lot for some matches, but rock and roll collectors would go crazy for this stuff."
After an expert [in paper ephemera] examined the matchboxes, they were deemed authentic.
And if that wasn't cool enough, each box included The Starship One's logo and the names of several important passengers it carried over the years, including Elton John, Peter Frampton and Alice Cooper. Rock on.
To order your business' own branded matchboxes get in touch with the experts at TheMatchGroup and call us at 800.605.7331 to get the painless process started today!Read more
All you Hard Core (and not so Hard Core) Match Collectors out there, please be sure to check out my new FB Group "Advertising Match Book & Match Box Collectors Group"
Lots of great pics of a sampling of #matchbooks and #matchboxes that Joe Danon and #TheMatchGroup have produced over the past 28 years! Please feel free to post pics of examples from your match collections. Enjoy!
To order your business' own branded matches go to: www.GetMatches.com or CALL 800.605.7331 Today!
Lots of great pics of a sampling of #matchbooks and #matchboxes that Joe Danon and #TheMatchGroup have produced over the past 28 years! Please feel free to post pics of examples from your match collections. Enjoy!
